D’USSé™ Signs Ice Prince As Brand Ambassador

Must Read

FG to shut Third Mainland Bridge on July 24 for 6 months

The Federal Government is set to shut the Third Mainland Bridge for six months starting from Friday, July 24. This...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Here is the list of Providus Bank Branches in Lagos

A little over two years after it was granted a commercial banking license with regional authorization by the Central...

A few hours ago,Nigerian Rapper Ice Prince was announced as the newest brand ambassador for D’USSE Cognac.  D’USSE isa bold new expression of cognac, made at the Chateau de Cognac,home to some of the world’s finest cognacs since 1795.

D’USSE Cognac (pronounced dew-say) was developed with the cognac connoisseurs in mind. This complex spirit has a bold flavor with woody notes and hints of spice, almonds and cinnamon, followed by a smooth finish that delivers accents of honey and dried fruits.

D’USSé™ Signs Ice Prince As Brand Ambassador

D’USSE is a premium deep amber coloured cognac with a distinctively bespoke bottle that is uniquely and prominently emblazoned with the iconic cross of Lorraine – the French symbol for honor, courage and perseverance. The brand, distributed in Nigeria by Bacardi-Martini Nigeria has been available in VSOP for about two years and the XO is planned to be in the market sometime in March.

- Advertisement -

 

An elated Ice Prince, being afirst Nigerian brand ambassador for D’USSE, is also the first Pan African musician to represent the premium French cognac line from Bacardi. He expressed his heartfelt thanks to D’USSE and Bacardi-Martini Nigeria for the honour. He also fondly remembers his birthday at an upscale Lagos night club where, according to him, “D’USSEmade a movie that night in Nigeria! D’USSE made it happen and I’m grateful for the support”.

Read Also:  Lagos sensitizes livestock owners on charcoal anthrax disease

With this announcement,the 2-year rumoured relationship between D’USSE and Ice Prince is confirmed. There is no doubt that D’Ussé is focused on setting an indelible mark on the Nigerian entertainment scene with this partnership with one of Nigeria’s finest rappers and winner of three prestigious awards including the BET Awards.

According to the Area Director West Africa for Bacardi-Martini, Mr. Vikas Mittal, the choice of Ice Prince was an easy one and Bacardi-Martini is encouraged that the partnership will produce the right awareness and affiliation for the D’USSE consumer. The association he believes will increase top of the mind awareness for D’USSE amongst cognac cognoscenti.

- Advertisement -
Read Also:  Average Prices Of Petrol, Diesel, Kerosene And Cooking Gas Price Watch – May 2017

 

(Brandessencenigeria)

 

- Advertisement -
D’USSé™ Signs Ice Prince As Brand AmbassadorD’USSé™ Signs Ice Prince As Brand Ambassador

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

D’USSé™ Signs Ice Prince As Brand AmbassadorD’USSé™ Signs Ice Prince As Brand Ambassador

Latest News

Gerety Awards: Final Deadline Fast Approaches, Need for Equality as Strong as Ever

The final deadline for the Gerety Awards is on July 17, with winners announced later in the year, a...

Kincentric appoints Singapore market lead to drive HR advisory focused on public sector and large local organizations in Singapore and Indonesia

Andrew How brings 20 years of experience helping businesses through Culture & Engagement, Leadership Assessment, and HR & Talent Advisory, spearheading growth, driving transformation...

GSB Gold Standard Banking, Josip Heit and SPREE FLUG in Times of Coronavirus

HAMBURG, GERMANY - NEWSAKTUELL - 6 July 2020 - In the coronavirus pandemic, job cuts, such as those currently at the aircraft manufacturer Airbus, are hitting...

Adyen Expands Acquiring Capabilities to Malaysia

Adyen launches its acquiring solution in Malaysia to help local businesses achieve higher authorization rates, better customer experience, and deeper data insights as the...

Citi-HKCSS Community Intern Program in its 10th Year

Cross-Sector Endeavour Continues to Cultivate Corporate Social Responsibility HONG KONG, CHINA - Media OutReach - 6 July 2020 - Citigroup Inc. (NYSE: C) - The Citi-HKCSS Community Intern Program (CIP) is celebrating its...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -D’USSé™ Signs Ice Prince As Brand AmbassadorD’USSé™ Signs Ice Prince As Brand Ambassador