Selling Electronics to the Elderly
Millennials have lots of choices when it comes to electronic products, as companies have identified these young adults as a key consumer segment. Seniors (aged 60 and over) are often neglected, and there are not many products specifically tailored to suit the lifestyles of these older consumers. Manufacturers and retailers are missing out on an important segment by ignoring a group that has money to spend.
Euromonitor Blog
