KITKAT & Good-Loop Launch Ethical Ad Campaign

Must Read

2020 Brand Africa 100: These are the 10 most admired brands in Africa

NIKE RETAINS #1 IN AFRICA FOR THIRD YEAR IN A ROW AFRICAN BRANDS DROP BY OVER 60% IN...

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
KITKAT & Good-Loop Launch Ethical Ad CampaignKITKAT & Good-Loop Launch Ethical Ad Campaign

Good-Loop platform delivers up to 100% higher ad engagement whilst letting consumers donate Nestlé’s media budget to good causes.

KITKAT will run its first ad today on the ethical ad platform ‘Good-Loop’, creating a means for people to donate part of the brand’s media budget to the Nestlé Cocoa Plan, in return for 15 seconds of their attention.

From Monday, the ‘Time Traveller’ KITKAT Senses ad will be distributed programmatically through Good-Loop’s ethical ad player, delivering what Good-Loop describe as ‘double the ad engagement level for the same price as any other premium video view.’ Viewers who choose to watch the ad then unlock a free donation from KITKAT, which they can choose to direct towards the purchase of vegetable growing kits, solar chargers or school kits for beneficiaries within the Nestlé Cocoa Plan initiative.

Good-Loop believes the only way to make online advertising sustainable long term is to positively involve the consumer. This means allowing people to opt-in to advertising rather than have it forced upon them.

- Advertisement -

Founder Amy Williams commented, “It’s truly exciting to welcome KITKAT to our platform. Following this year’s Cambridge Analytica /Facebook furore, people are increasingly aware of their inherent value as a consumer and as a data point. Their time, attention and data are valuable and many feel they deserve a fairer value exchange in the whole process of advertising and digital targeting. It’s inspiring to see big brands embrace this reality and harness that value it in a way that supports good causes like the Nestlé Cocoa Plan.”

Florence Audoyer, Global Strategic Marketing & Communication lead – KITKAT, added

Read Also:  Cadbury Nigeria Plc - Cost Efficiency Drives Bottomline Growth

“We are very excited to collaborate with Good-Loop to test a new advertising format where consumers choose to watch our advertising in exchange for a donation. Viewers will have the option of donating to one of three selected projects (School kits, Vegetable-Growing Kits, Solar Charger) demonstrating NESTLE’s wider commitment to supporting sustainable cocoa farming”

While Nestlé is not the first big brand to choose to advertise using this new technology-for-good (funky cleaning product company ‘method’ launched their own ‘Look Good, Do Better’ campaign via Good-Loop last week), Monday is the first time that viewers of the ad will be able to see a live donation tracker showing how much money has been raised.

Read Also:  Nestlé Releases Its Creating Shared Value Progress Report
- Advertisement -
KITKAT & Good-Loop Launch Ethical Ad CampaignKITKAT & Good-Loop Launch Ethical Ad Campaign

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

KITKAT & Good-Loop Launch Ethical Ad CampaignKITKAT & Good-Loop Launch Ethical Ad Campaign

Latest News

Nigeria: Transport fare Within City Soared By 8.21% in April – NBS

In its Transport fare Watch report for April 2020 on Wednesday, the National Bureau of Statistics (NBS) said the...

Lagos Urges FG to Help Prevent Erosion, Protect Coastline

The Honourable Commissioner for Waterfront, Arch. Kabiru Abdullahi has urged the Federal Government of Nigeria to join forces with the Lagos State Government in...

FG To Inaugurate 200,000 Capacity Yam Storage Facility In Benue On June 9

The Federal Government will, on June 9, inaugurate the 200, 000 capacity yam storage facility for Micro, Small and Medium Enterprises (MSMEs) in Benue,...

Thinking Of Auditioning For BBNaija? Here’s What You Should Know!

It’s three days left to the close of BBNaija auditions for season 5! ICYMI, BBNaija is back with a brand-new season in July 2020. The...

PepsiCo Pledges 1 Million GiveMealsGiveHope initiative to fight COVID-19 in Nigeria

PepsiCo Nigeria today unveiled a 1 Million GiveMealsGiveHope initiative to provide meals to vulnerable communities amidst the COVID-19 crisis. This initiative led locally by...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -KITKAT & Good-Loop Launch Ethical Ad CampaignKITKAT & Good-Loop Launch Ethical Ad Campaign