One transaction that caught the interest of stakeholders in recent time is the merger between Diamond Bank and Access Bank. What started as a rumour in late 2018 and then metamorphosed into denials by both parties has now finally into a reality. For industry watchers, the deal is a long-anticipated one.
Last week, the court eventually legalised the process of the two financial institutions becoming a single entity.
A few weeks ago, Brand Spur reported that the management of the two banks had agreed to have a new corporate identity, which will reflect the two brands in line with Access Bank’s aggressive growth strategy to become the number one bank in Africa as outlined in its 2018-2022 Strategy presented to stakeholders in December 2017.
A moment ago, an industry watcher source gave us what looks like the new brand logo of the enlarged bank.
Based on the image of the logo seen, there is a fusion of Diamond Bank into Access Bank, with the Access Bank’s iconic arrow.
Check the logo and let us have your thoughts on it.
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