COLA WAR IN NIGERIA (DAY 11)

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CCBA Invests $2 Million In The Upgrade Of A Kenyan Bottling Unit's Wastewater Treatment Plant
CCBA Invests $2 Million In The Upgrade Of A Kenyan Bottling Unit's Wastewater Treatment Plant

Welcome to in Nigeria Day 11…

It is said that you cannot continue to do the same things the same way & expect a different result. Companies who want to increase sales in a competitive market must develop new products. Consumer taste change hence you must give something new.

Consumers sometimes get tired of taking the same thing. People grow and hence changes come and this can result in changes in consumer behaviour. To this end, an organization that will win this must be willing and ready to give consumers new products based on feedback.