Naija Donors is barely new but very positive and hopeful of becoming Nigeria’s number one crowdfunding and fundraising start-up for Nonprofits and for-profit beneficiaries. They simply define themselves as an escrow service platform for a charity donation. This, in other words, means all donations made on their platform does not in any way serve as an exchange for equity of any sort, all donations are completely on a charity base, notwithstanding, campaigners can decide to offer optional “Rewards” on specific campaign, to rather serve as a thank you to the donors.
Naija Donors appears to be a GoFundMe alternative for Nigerians where individuals, NGOs and other organizations with causes, problems and projects can easily raise funds earnestly. By using the portal for crowdfunding in Nigeria, charities, school alumnus, religious organizations, entertainers and other game-changers can ensure their big dreams come true, by enlisting the help of people all over the world.
We gathered that the priority or most amount of concentration from the team members of Naija Donors will be targeted towards non-profits, having to understand that featuring for-profit campaigns can only be possible in crucial cases. They plan to operate on a model which they decide to call the “Life Purpose Triangle,” in which they describe it to be a functioning model to SAVE, SUSTAIN & EMPOWER.
They explained that the most valued campaign running on their platform should begin from saving a life, down to making provisions to temporarily sustain the life while campaigning towards empowering the campaigner to become a resourceful person. This model is merely trying to explain that no matter the cause, it should, in one way or the other, flow within these three models.
Naija Donors has been programmed to take advantage of the internet’s ability to organize and connect the fragmented marketplace of donors (all over the world) and the beneficiaries (Nigerians only) into a searchable database that is consumer-focused and easy-to-use. Knowing that the economic market condition in Nigeria is actually bad, we also know that unemployment rates have increased tremendously while asset prices have fallen substantially. This means, starting a crowdfunding website in this economic environment is appropriate, given that people need those extra funds made available in solving their problems that are unique and their projects that are in the development stage.
Most amazingly, the platform is programmed to serve its benefiting services to Nigerians only; nevertheless, donations to the platform can come in from any part of the world, so the benefiting market goes to over 200 million Nigerians, gainable from the global population of over 7.8 billion people. This is a massive move! This decision will, without doubt, bring into the country, the huge amount of resources and funds which will help in solving basic and intense everyday problems and directly boosting the economy of the country and its citizens.
Noting that the Crowdfunding industry is very competitive globally, but barely competitive in Nigeria, all sites existing in the industry are all aimed at connecting donors (backers) and beneficiaries of services, but it is important to note that Naija Donors has emphasis on modern online, strategic and community formatted method of operations laid down to hopefully help fasten and solidify their presence in the industry.
Feel free to visit the Naija Donors YouTube channel here for tutorials on how to use the platform effectively.
