Site icon Brand Spur

NASCON’s Branding Expenses dipped by 6% to ₦527.9 million in 2020

NASCON Allied Industries Plc, a subsidiary of Dangote Industries Limited, recorded a drop in its branding expenses decreased by 6% to ₦527.9 million from ₦562.9 million in 2019, according to the financial statement ended December 2020.

This is largely due to a significant reduction in in-market consumer engagements largely driven by the restrictions on large gatherings in the markets across the country.

However, NASCON’s Market Activation expenses increased by 39% to ₦0.37bn {2019: ₦0.27bn} as a result of targeted market activations and penetration to mitigate the market disruptions caused by the COVID-19 pandemic.

According to the report, delivery expenses for the year increased by 2% to ₦4.90bn {2019: ₦4.79bn in COGS} mainly driven by additional hiring of third party transporters to mitigate the effect of non-operational trucks and infrastructure challenges in Nigeria while ensuring timely delivery of all our products.

Administrative expenses increased by 17% to ₦2.39bn {2019: ₦2.04bn} mainly driven by increased employee costs and additional staff bus rentals. The Staff bus rentals were essential in ensuring the safety of our staff during this COVID-19 pandemic.

Other Key financial highlights

Proposed dividend

On Thursday 25th of February, 2021, the Directors proposed to maintain the dividend of ₦0.40 per share {2019: ₦0.40} to be paid to shareholders on Monday 31st of May, 2021.

The dividend represents a payout ratio of 39.2% {2019: 57.1%} reduced due to capital expenditure requirements in 2021. If approved, the total amount payable will be ₦1.06bn {2019: ₦1.06bn}.

Exit mobile version