MTN, the telecoms giant, has stated that its decision to embark on another rebranding journey, this time with a new logo, is intended to demonstrate the company’s evolution from a telecoms company to a technology company.
In a statement, Nompilo Morafo, the company’s Chief Sustainability and Corporate Affairs Officer, said the brand would unveil a refreshed brand identity and campaign on February 27 to demonstrate its commitment and focus on accelerating Africa’s progress.
According to him, the group-wide rebrand will see MTN’s logo refreshed and simplified, as well as its “Everywhere You Go” tagline changed to “Yello.”
The new logo, which has since been submitted for approval to the Companies and Intellectual Property Commission (CIPC), would also have ‘MTN’ written in normal block letters and in blue with an oval of the same color around it, while the yellow background appears to be a lighter shade of yellow when compared to the older logo.