SEO isn’t a one-man show. To be successful, a team of dedicated professionals must collaborate. In this article, we will look at the various roles that will be critical to brand building in 2022.
We have you covered whether you’re a CEO looking to understand why SEO is important for your company’s brand or an SEO professional looking to build a case for improving SEO processes at your company.
What is the significance of SEO for brand success?
SEO is important for brand success for a variety of reasons. Here are a few of the most significant:
1. SEO assists you in reaching new customers.
Customers who actively seek out businesses like yours are more likely to convert than those who come across your website by chance. In fact, organic search is expected to be one of the most effective lead generation channels in 2022.
2. SEO fosters trust and credibility.
Customers will automatically perceive your brand as more trustworthy and credible if they see your website ranking high in search results. This is especially important for small businesses competing against larger, more established corporations.
3. SEO drives traffic to your website
The higher your website ranks in search results, the more traffic it will receive. And the more traffic you have, the more opportunities you have to convert leads into customers.
4. SEO can help you stand out from the crowd.
If your competitors are not investing in SEO, this is an excellent opportunity for you to differentiate yourself and gain an advantage over them.
5. SEO is an ongoing process.
Unlike other marketing channels (such as paid advertising), SEO is an ongoing process that must be worked on on a regular basis in order to maintain and improve your rankings. This means that it can provide you with long-term results, which is essential for any successful business.
Key business roles for SEO success
There are numerous roles within a company that contribute to the success of SEO. Some of them may appear obvious, but others may be roles that you would not have considered when considering your SEO. It just goes to show that SEO strategy can be woven into your business operations at all levels.
Top six roles are as follows:
1. CFO (or another senior executive that holds the purse strings)
Why? Because nothing else matters unless a portion of your marketing budget is set aside for SEO. Your company’s CFO or another senior decision-maker must recognize the value of SEO investment. Without a budget for SEO, none of the other roles on this list can function properly.
2. Brand creator
This may seem obvious, but don’t overlook your brand designer: the person in charge of designing your brand identity should be well-versed in SEO. This is due to the fact that they must develop a branding strategy that includes keyword research and other SEO best practices.
3. Search engine optimization consultant
The person in charge of your overall SEO strategy must work to build your brand.
An SEO consultant is in charge of creating and executing your overall SEO strategy. This includes keyword research, website content optimization, and link building. However, it goes beyond that. A good SEO consultant will also help you build your brand by establishing a strong online presence and making sure your website is visible to your target audience.
4. Marketer of content
The individual who has a foot in both the SEO and marketing camps. This could be an in-house position at your company or an outsourced service.
5. Web developer
Why? Because the person who decides on the website’s design has a significant impact on its SEO friendliness.
The web designer is critical in determining your website’s SEO friendliness. This is due to the fact that page design, navigation decisions, and site architecture all have a significant impact on SEO performance.
6. Web designer
Because technical SEO is more important than ever.
Your web developer is in charge of your website’s technical aspects, such as its code and structure. This is critical for SEO because it affects things like site speed and crawlability.
This is one of the many reasons why using a ready-made website builder is not a viable option for a company serious about its web presence.
7. PR manager Because this person must understand how to maximize SEO impact from traditional PR promotion of the company.