Nigeria’s rising status as a premium market for spirits was celebrated in high style last week, when Brian Munro Limited, sole distributor of Campari in Nigeria held its yearly Distributor Awards for 2016 financial year.
The event served as platform to honour and compensate outstanding distributors of the brand. Campari Nigeria ambassador 2Baba kicked off the celebration with a scintillating rundown of his classic and latest hits before a select crowd of celebrities, marketers, customers and distributors at the Renaissance Hotel, GRA, Ikeja, Lagos, while Tee-A thrilled guests with his rib-cracking humour.
Paul Wilson, Managing Director, Brian Munro, said: “Our remarkable brand has the distinction of being complemented by remarkable marketers and distributors, who have worked tirelessly, despite the biting recession witnessed in 2016”
Nigeria is one of the over 190 countries across the globe where Campari is distributed, with the distinctive, vibrant red alcoholic liqueur renowned for being the base of some of the world’s most famed cocktails.
Guests at the event were no different, as the Campari Senator cocktail – a mix of beer and Campari – proved a perennial favourite. Campari Brand Manager, Rilwan Shofunde, said the trend was a consequence of prior strategic moves to broaden Campari’s consumer base: “In November 2016 we hosted Nigeria’s first ever cocktail festival, where prominent mixologists showcased their skills. Since then, we’ve seen a rise in consumption of the Campari Senator, in particular, which is why it is the highlight of tonight’s celebrations ‘Senator’ outfit.”