In an extraordinary effort to strengthen 33 Export Larger Beer’s brand positioning as a leading friendship beer, Nigerian Breweries Plc has launched a new campaign called ‘City of Friends; a three-day long concert featuring about 20 Nigerian top music stars and elite DJs.
City of Friends was unveiled yesterday by NB’s charismatic Marketing Director Franco Maria Maggi at a Lagos Press conference attended by more than 10 of the artistes and DJ scheduled to entertain at the event.
The celebration which is scheduled to open on July 28, will culminate with the grand finale on July 30 – a day set aside by the United Nations to promote the role that friendship plays in promoting peace in many cultures across the world.
The City of Friends is a platform to encourage friends to celebrate one another, and highlight the time-tested values of friendship. The three-day event will bring together friends from across the country to celebrate the values of friendship in an atmosphere of music, dance and fun.
“We are taking advantage of this globally recognized day of friendship to deepen the brand’s core proposition to its consumers by unveiling the City of Friends,” said Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc., while speaking at the launch. “For three days, consumers and friends of “33” Export will come together to celebrate the values of friendship – loyalty, fun, companionship, and goodwill – in a festive atmosphere courtesy of the number one friendship beer.”
The creative concept of city of friendship has been put together by Etu Odi Communications, the longtime creative agency for 33 Export. And the agency which is led by Uzoma Okoye, is confident that this new campaign, will provide the perfect touch point for customer connection, and will further reinforce the brands mainstream status and equally introduce it to new consumers.
Artistes billed to perform at the City of Friends include Femi Kuti, 2face Idibia, Orezi, 9ice, MI Abaga, Wande Coal, Cynthia Morgan, Seyi Shay, YCee, Phyno, Flavour, Small Doctor, and many others.
“33” Export Lager Beer is a national premium beer brand committed to the values of friendship.
