Alomo Bitters, the flagship brand of Ghana-based Kasapreko Company Limited was unveiled on Friday in Lagos with a new look as the brand seeks to consolidate its position in the Nigerian bitters market.
At a media parlay held at the Renaissance Hotel, G.R.A. Ikeja, Lagos, the company said that the 750ml and 200ml bottles now come with a new Kasapreko tamper proof to help customers distinguish the brand from its rivals.
The new Alomo Bitters now has a holographic security-like shiny strip, similar to that found on currency notes and forms part of the plastic wrap over the bottle cap.
The launch had in attendance the company’s management team from Ghana and industry stakeholders such as the Managing Director, Kasapreko Company Limited, Mr. Richard Adjei, International Business Director, Clarence Amenyah, representative of Advertising Practitioners Council of Nigeria (APCON), Martin Ajunam, Head of Public Relations Unit, National Agency for Food, Drug Administration and Control, Lagos, Mrs. Christy Obiazikor, Consular General and Ghana High Commission, His Excellency, Maxwell Awianga.
Mr. Adjei noted that Alomo Bitters first entered the Nigerian market in 2011 and has since risen to become the leading bitters drink in Nigeria and Ghana.
He said that though rebranded, Alomo Bitters quality still remain the same which its consumers have known since inception some 30 years ago.
“Even though the introduction of the unique hologram will help consumers to differentiate the Alomo brands from others, its security intent is to protect consumers ahead of unforeseen counterfeits is very proactive. This is a demonstration that shows the company cares for its consumers and their safety,” Adjei said.
He said Alomo Bitters is an herbal liqueur made from carefully chosen tropical medicinal plant extracts and very well known for its proven medicinal values, improved peripheral blood circulation which supports full body function and good health and vitality.
The invigorating benefits of Alomo Bitters are legendary in Africa,” said Adjei, adding that “since 1989, we have been exquisitely cultivating and crafting Ghana’s precious herbal extracts to give people a natural edge in life. Alomo Bitters is prepared from carefully chosen plant extracts. It is the best and most reliable restorative provided by nature. This original herbal bitters is a great appetizer and promotes vitality especially in men.”
He pointed out that the company’s world class Quality Assurance Management System continuously monitors product quality parameters for compliance with established standards and specifications, adding that consistency in functional properties and product safety of Alomo Bitters has been assured from both scientific research and product history from 1998 without any incidents.
“Alomo Bitters per record is so far the only scientific evaluated herbal based alcoholic in Ghana and it remains authentically African,” he said.
International Business Director, Kasapreko Company Limited (KCL), Clarence Amenyah said, that the new-look Alomo Bitters has unique pack modification, while the company introduces a new 30ml sachet.
The brand has now expanded its sales territory to other countries such as Togo, Burkina Faso, Ivory Coast, Benin, Sierra Leone, Liberia, South Africa, and can also be found in African shops in Europe and North America.