Leading shaving brand in Nigeria, BIC 1 Shaver, has rewarded its customers with two Mitsubishi Space Star Cars, generators and other consolation prizes in the just concluded ‘BIC 1 Shave & Realize Your Dream Promo’.
The grand finale of the three-month promo was held at Ikeja, Lagos where Miss Blessing Ogwuzu and Mr. Bassey Effiong emerged as the grand prize winners of the two Mitsubishi Space Star Cars; while television sets, refridgerators, mobile phones were among other consolation prizes won.
The promo, which started in July, was aimed at rewarding BIC’s numerous customers across Nigeria for their loyalty and patronage over the years.
The pan Nigeria consumer promo saw winners emerged after each coupon based draw in various parts of the country with the grand finale which was held in Lagos.
While presenting the car’s key to Effiong, Country Business Development Manager, BIC World, Mr. Adeyemi Ojo, said the brand was delivering on the promises made to its customers.
According to him, “We are delivering on our promises on this occasion. This is the proof of our integrity and commitment to whatever we are doing; we say hearty congratulations to all our winners”.
Ojo added that “the essence of this promo is to give back to the society that has been supporting our business in the past 40 years and in the process, we want to bring excitement, we want to make our consumers to realize their dreams and that is the essence of the promo which is centered on our consumers”.
“We have given out 15,000 airtime, we have given out two cars, we have given several televisions, we have given several generators, we have given several fridges, and a lot of other prizes; and all these things are household items which will enhance the lifestyle and the standard of living of our consumers”, Ojo further explained.
Expressing his appreciation, Effiong said the gesture was a crowning of his loyal patronage of the brand for over 30 years.
“I feel very happy and I give glory to God for what has happened. It is a dream come through. I have been using this product for more than 30 years and that perhaps was the reason God has made me to win the grand prize. Other consumers should keep trying because this promo will be coming from time to time”, he stressed.
Asked how he won the car, Effiong said: “I asked my daughter to buy the BIC shaver and she realized that there was a promo going on, so she sent a text and after one day they replied her and informed her that she had won a car. That was how it all happened”
Société BIC S.A., commonly referred to simply as BIC is a leading international brand, a manufacturer of stationeries, lighters and shavers across the world. It was founded in 1945 by Baron Marcel Bich and has become known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products.