Real Madrid remain most valuable football club brand for the 3rd consecutive year
According to the Football 50 2021 report, published by Brand Finance, Real Madrid's brand value stands at € 1,276 million.
According to the Football 50...
See How To Measure Brand Equity
In the first article in our series on brand equity, we argue that consumers hold in their minds many associations with brands. The strength of these...
How A Toothpaste Brand Found Growth In A Difficult Category
In the past, brands have poured billions of pounds into research and development every year to try and find the next hot product –...
Konga to empower thousands of businesses, SMEs, others
Thousands of expected participants, including representatives of large corporate organizations, players in the SME segment of the Nigerian economy and other business owners are...
Two New Appointments Boost Shoprite Board
Shoprite Holdings has appointed respected and experienced accounting professionals and board members Nonkululeko Gobodo and Linda de Beer to its board as independent non-executive...
MTN Foundation Brings Soyinka’s Death And The King’s Horseman To Terra Kulture
The MTN Foundation, in partnership with Bolanle Austen-Peters Productions, is bringing Wole Soyinka’s Death and the King’s Horseman to the Terra Kulture stage.
The play...
Fearless Energy Drink Powers Max Live Concert
Fearless energy drink, a premium brand of Rite Foods Limited, a truly world-class and proudly Nigerian Food and Beverage Company, has shown its commitment...
Samsung Ads Offers Nielsen’s Advanced Tv Measurement For Samsung Tv Plus Connected Tv Inventory
ADVERTISERS CAN NOW LEVERAGE NIELSEN DIGITAL AD RATINGS (DAR) TO BUY AND MEASURE AD INVENTORY ON ONE OF THE MOST POPULAR AVOD SERVICES ON...
Eid Mubarak: Rite Foods Limited Felicitates With Muslim Faithful
As Muslim faithful marks Eid Mubarak festival, Rite Foods Limited, a truly world-class and proudly Nigerian Food and Beverage Company, wishes its consumers and...
Brand Africa To Announce Top 100 Most Admired Brands In Africa
Brand Africa is to unveil the 2021 Brand Africa 100: Africa’s Best Brands rankings – the Top 100 brands in Africa, in a series...
The Stellar Initiative Set to Empower One Million Pupils Across Nigeria
…providing over 5 million stationaries to pupils
Lagos, Nigeria 9th May 2021: The Stellar Initiative (TSI), a non-governmental organization with a core focus on alleviating poverty...
Mouka Wins Most Outstanding Foam and Mattress Company of the Year Award
Mouka, Nigeria’s leading manufacturer of mattresses, pillows and other bedding products, has won the Most Outstanding Foam and Mattress Company of the Year at...
