The African and global automobile industries witnessed a milestone as Nigeria’s first coach brand BUSCAR was unveiled to the public in Lagos yesterday. BUSCAR, an innovation which integrates the bus technology with the luxury and convenience of a car is a full blown African coach brand with a Nigerian origin.
Speaking during the unveiling, the Managing Director/CEO, BUSCAR Company, Mr Friday Yange said BUSCAR is a fully African brand which was trademarked in 2015 and suitable for Africa specification. According to him, ‘’BUSCAR is the integration of car and bus vehicle designed by African for Africa’’. He further said that the idea of BUSCAR was conceived in 2015 and birthed in Nigeria in line with the Nigeria Government automotive and local content policy. Explaining the emergence of BUSCAR, he said BUSCAR commence business as a freelance dealer for some notable Chinese bus brand in 2005 while in 2008 it became distributor for BONLUCK in Nigeria. He maintained that BUSCAR was conceived out of passion to challenge the status quo in the bus while they are ready to set a standard in Nigeria
He confirmed that BUSCAR is one of the new emerging talents in Africa’s wave of bus builders with its continuous innovation and diligent work, adding that this brought about a new era for African export vehicles.
From inception, the CEO disclosed, BUSCAR aimed its products for competition in the global market, further narrowing the gap between speedy deliveries to the African local market.
Mr. Yange affirmed that the mission of the BUSCAR Company is “To become the preferred Bus and Coach Brand working with the most qualified team to produce cost-efficient and durable products through the use of modern techniques to satisfy customers and bring good returns to stakeholders”.
He said that the mission of the brand ultimately drives its vision which is to become the leading bus and coach supplier in Africa and among the top three brands in the world. He added that the BUSCAR brand was conceived out of passion to challenge the status-quo in the bus and coach industry particularly in Africa and around the world.
“With superior insight of the African terrain, BUSCAR is set to emerge as the most reliable and durable bus and coach brand in Africa, with a vision to also compete globally. To this end, the BUSCAR identity must be strong and be in tandem with these qualities”.
To achieve its set goal, the BUSCAR Company is in partnership with Cummins, world acclaimed engine builders, to roll out a range of coach buses which includes the CityBus designed to commute within the metropolis. Mr. Yange explained that the BUSCAR Company chose to partner with Cummins because the company is tested and approved by testimony to be a world leader in the construction and manufacturing of automotive engines.
“Cummins is also approved as a high profile company with reputable track records in servicing the world for close to 100 years. “We plan to be a great company and we plan to partner with a great Company”.
Cummins, he said will support BUSCAR to actualise its vision by providing not only high technology in engine production and supply but also by involving in the training and engagement of qualified engineers who provide solutions to customers to ensure they have the right standards operating procedures to add efficiency to the BUSCAR system”.
In his speech the Managing Director, Cummins West Africa, Mr. Kwame Gyan-Tawiah applauded the BUSCAR Company for the great feat of providing the world with a coach brand for Africa and from Nigerian origin. He stated that the BUSCAR strategy is in alignment with the Cummins business philosophy of operating as a global company with local presence.
According to Mr. Gyan-Tawiah ‘’CUMMINS is the world largest diesel engine manufacture with customer in more than 199 countries …our strategy especially for Africa is to bring our resources closer to our customers and end users to ensure dependable power, a pleasing experience and all-round after-market solution”
He assured BUSCAR of getting the support required while also providing training. He said that beside training and other aftersales service provision, Cummins will also ensure the availability of genuine spare parts at affordable and competitive prices for the BUSCAR brands. Mr. Gyan-Tawiah assured Nigerians that Cummins are fully committed to the BUSCAR brand business.
The Assistant Corps Commander, RS2 18, Ikeja Unit, Command Emma Fekoya applauded the management of BUSCAR for such a great initiative and for the efforts made in ensuring that all the necessary safety elements are recognised in the conceptualisation, design and production of the BUSCAR range. According to her ‘’attitude and ignorance do not make things work in Nigeria but with the training provided by Cummins, it’s factual that things will work out’’. She however advised the company to ensure that the safety standards are maintained at all times.
Also In his comment, Alhaji Nojeem Yasin, President, National Union of Road Transport Workers commended the BUSCAR Company for the boldness of initiating a vehicle brand for the African market and with its origin from Nigeria. He advised the Company to ensure that there is adequate supply of genuine spare parts for the operators and also to ensure that the standard of the vehicle with its warranties be sustained as a matter of business principle.