For any company to attain market leadership in its sector of the economy, it must put innovation at the forefront of its positioning strategy, beliefs and culture. Innovation is linked to positive changes in efficiency, productivity, quality, competitiveness and market share. One company that has put innovation constantly at the heart of its philosophy is Chi Limited, Nigeria’s market leader in fruit juices and dairy products.
So it was no surprise recently when Chi Limited was recognized as the ‘’Most Innovative Fast Moving Consumer Goods (FMCG) Company’’ at the Businessday Top 25 Most Innovative companies and Institutions in Nigeria Awards 2017.
Chi Limited came out tops in a fiercely competitive category that included other major FMCG companies like AJE, makers of BIG Cola and Dufil foods, makers of Indomie Instant Noodles.
According to the Businessday award committee, ‘Chi Limited’s visionary stride in innovating and launching a portfolio of new and existing brands into the consumer market including Chivita 100%, Chivita Active Vegetable & Fruit Nectar, Happy Hour by Chivita Fruit Drink, Hollandia Evaporated Milk, Hollandia Yoghurt and others provide ground-breaking innovations that have resulted, in no small measure, in making commercial and socio-economic impact, as well as value creation for clients and consumers’
Offering high quality products, Chi Limited is the first company to launch major Mass market Ready to Drink products in aseptic sachet packaging in West Africa. Its flagship brand Chivita 100% is the only locally produced 100% fruit Juice made from real natural fruits with no added sugar, no artificial colours and no preservatives.
Chivita Active Vegetable and Fruit is an innovative product that offers consumers in Nigeria for the first time choices in fruit juices made from the goodness of vegetable with the lip smacking goodness of fruit. While Chi Exotic Nectar is the definitive standard in its category in terms of its unique fruit mixes and taste offerings.
Happy Hour by Chivita is rated the fastest growing juice brand with innovative variants that keeps consumers refreshed. Hollandia Yoghurt’s constant innovation, a peculiar rich mouth feel, variety of flavours and healthy goodness, has seen it rise to become the generic name for drinking Yoghurts amongst consumers, while Hollandia Evaporated Milk is the first Nigerian Milk brand to be packaged in aseptic packaging, which is renowned globally as a benchmark for quality. It is one of the most admired and innovative offerings in its category. These brands have also built enduring consumer loyalty through their impressive array of variants and market promotions.
Chi Limited’s Managing Director, Mr Deepanjan Roy stated that ‘We have received this Industry recognition as the most innovative FCMG company award by consistently delivering innovative products that have become household names in Nigeria. It also validates our commitment to ensuring that our range of products continue to be admired for its highest quality, nutrition & health standards’
The Businessday Top 25 Most Innovative companies and Institutions in Nigeria Awards 2017 seeks to acknowledge, celebrate and promote extensively the Organisations and Institutions that have developed the most inventive and ground-breaking products, ideas and services in 2016 and thus, contributed immensely to the sustainability of its customer-base, bottom-line, overall organisational growth, as well as the socio-economic development of our country.
Incorporated in 1980, CHI limited is one of the most admired companies in the domain of Food & Beverages in Nigeria. While it prides itself in offering products that are themselves benchmarks in their respective categories of Juice, Dairy based Beverages & Snacks, each CHI offering is admired for its highest quality, nutrition & health standards. Today, CHI Limited is the undisputed market leader in juices, fruit drinks and drinking yogurts in Nigeria. The company attained this status by consistently delivering innovative products that have become household names in Nigeria.
In the fruit juice category, mega brands like CHIVITA 100%, CHIVITA Active, CHI Exotic, Happy Hour by CHIVITA, CHI Ice Tea and Capri-Sonne occupy leading positions in their respective segments. CHI Limited also takes great pride in its range of dairy products, such as Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia UHT Milk, Hollandia Malt and Milk to name a few and its range of snack foods like CHI Superbite Premium Beef Sausage Roll, Beefie Beef Roll, Beefie Meatpie and CHI Classic Cake.
An ISO 22000 certified company, CHI Limited’s world class, state of the art manufacturing facility deploys the most advanced processing and packaging technology available anywhere in the world. The company also dedicates resources to research and development to ensure that CHI products provide the essential vitamins and nutrients that the consumer requires for healthy living. This is why the ‘’House of CHI’’ logo is now widely regarded as a symbol of unquestionable quality.
CHI Limited has established footprints in urban and rural Nigeria with large number of depot operations across the nation. The company is also one of the few Fast Moving Consumer Goods (FMCG) companies flying the Nigerian flag across Africa with quality exports that are competing favourably
with brands from the rest of the world.
The passion for excellence and commitment for sustainable development is exemplified by the significant investment of CHI Limited in manufacturing and other related infrastructure projects. Thus, CHI Limited provides direct employment to over 2,500 employees and indirect employment to an estimated 50,000 people throughout its value chain.