CNN is Subscribing to Nielsen’s Out-of-Home Audience Measurement Service

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Nielsen and Turner have announced the addition of two new subscribers to the Nielsen Out-of-Home audience measurement service today: CNN and Turner Sports.

Under terms of the Nielsen-Turner agreement, both CNN and Turner Sports will get weekly reports that include daily data for program and commercial audience estimates.

The newly produced audience estimate will allow both brands to deliver a more complete view of their linear TV audiences to advertisers.

“Viewers tune into CNN for the latest news and information from wherever they are throughout the day,” said Robin Garfield, svp of research and scheduling for CNN said in a statement. “This is why we were at the forefront of out-of-home measurement with Nielsen years ago and began executing guaranteed deals using out-of-home data from PPM in 2014. Our partnership with Nielsen doubles down on the investments we have made, and will provide influencers and advertisers with a more complete picture of the audience value we are delivering.”

CNN is the first news network to opt into the Nielsen Out-of-Home reporting service, one which measures TV viewing in offices, airports, gyms, bars, hotels and basically anywhere one can watch television outside of the home.

There’s a pretty good chance you’ve noticed CNN on more than one TV in these types of venues, and now the cable news network will be able to see those eyeballs included in Nielsen TV ratings. Needless to say, subscribing to this service makes sense for any TV news or sports network, where viewing often takes place communally.

The announcement comes a day after Hulu with Live and YouTube TV both announced that live viewing of cable and broadcast TV content on their respective platforms will be included in each show’s Nielsen TV ratings through the company’s Digital in TV Ratings product.

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