Leading carbonated soft drinks producer, Coca-Cola has topped the carbonated drink market in Nigeria in 2017.
According to a recent report released by Euro-Monitor International in March, Coca-Cola occupied the leading position in the segment due to its spread of production plants across the country.
The report added that Coca-Cola’s vast distribution network coupled with its one-on-one relationships with its numerous retailers helped the company to be ahead of its competitors.
The report reads in part, “The Company also has a relatively long-standing presence in the country, during which time it built its distribution network, with a particular focus on one-on-one relationships with retailers.”
Last year, Coca-Cola introduced a new 35cl PET bottle for its different carbonates brands in order to meet the demand of its customers who are low-income earners.
Credit: Marketing Edge
