Be careful what you sponsor!

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Global sponsorship spending is estimated at $62.8bn. Huge! Year on Year, Brand Managers engage in discussion with organizers of the music festival, football games, beneficial...

Parents Are Losing Control! The Power of Pestering…

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Advertising and Marketing to children as we know it is through their parents; up to 20th century, this has been the standard practice in...

The #OutsideInChallenge

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Recently Social Media was agog with Facebook's #10yearchallenge. As expected Brands, Agencies, influencers, celebrities, politicians, NGO etc joined. Knowingly or unknowingly we all shared...