Be careful what you sponsor!
Global sponsorship spending is estimated at $62.8bn. Huge!
Year on Year, Brand Managers engage in discussion with organizers of the music festival, football games, beneficial...
Parents Are Losing Control! The Power of Pestering…
Advertising and Marketing to children as we know it is through their parents; up to 20th century, this has been the standard practice in...
The #OutsideInChallenge
Recently Social Media was agog with Facebook's #10yearchallenge. As expected Brands, Agencies, influencers, celebrities, politicians, NGO etc joined. Knowingly or unknowingly we all shared...