Parents Are Losing Control! The Power of Pestering…

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Advertising and Marketing to children as we know it is through their parents; up to the 20th century, this has been the standard practice...

Radio – The Uncelebrated Medium

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I guess am right to conclude there's no 'thematic' campaign without Radio included in the plan? Radio is arguably the best & only mass...
When was the last time you Updated the 4Ps

When was the last time you “Updated the 4Ps”?

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Business Managers, Marketing & Comms experts know the import of the Marketing Mix (MM); Brand Managers know that all the elements of the MM...

Be careful what you sponsor!

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Global sponsorship spending is estimated at $62.8bn. Huge! Year on Year, Brand Managers engage in discussion with organizers of the music festival, football games, beneficial...