Is Online a “Brouhaha”?

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Since the Internet debuted in 1984, our world has never been the same again! Everything as we know it has evolved in dramatic ways....

Radio – The Uncelebrated Medium

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I guess am right to conclude there's no 'thematic' campaign without Radio included in the plan? Radio is arguably the best & only mass...

Be careful what you sponsor!

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Global sponsorship spending is estimated at $62.8bn. Huge! Year on Year, Brand Managers engage in discussion with organizers of the music festival, football games, beneficial...
When was the last time you Updated the 4Ps

When was the last time you “Updated the 4Ps”?

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Business Managers, Marketing & Comms experts know the import of the Marketing Mix (MM); Brand Managers know that all the elements of the MM...