EURO Global Foods and Distilleries has picked CentrespreadGrey to manage its marketing communications account in the country. Euro Global Foods and Distilleries Limited is a member of the Sona Group of Companies and a leading diversified conglomerate in the business of producing, packaging and marketing various categories of distilled liquor, wines, soft drinks as well as various blends of RTDs.
Its range of products include Sabrina Dry Gin, Amphora wine, Seaking, Power Bitters, Brave Heart, Czar and Savana drinks of different flavours. Speaking on the new account, Chief Operations Officer, CentrespreadGrey, Mrs. Tola Obi, said the reputation of the agency and its affiliation to the Grey Group contributed to the company winning the account. In a related development, the Agency has also landed the Western Lotto account through referrals based on its proven communication expertise in the Nigerian Gaming Industry.
The scope of assignment in this new addition to theCentrespreadGrey portfolio includes concepts and executions of creative, as well as handling a part of the brand’s PR. “The international reputation of the Grey brand, as well as the proven capacity of Centrespread in the Nigerian FMCG market played a role in winning the account. The CentrespreadGrey approach is a combination of international best practices, with a resourceful knowledge of the Nigerian market spanning over 35 years,” she said.
She added that “CentrespreadGrey is a marketing communications partner on the Sabrina brand,” a statement said. The scope of assignment on the account covers creative, production and strategy, among others.