Eva tops bottle water market in 2016

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Eva water, from the stable of Nigerian Bottling Company (NBC), topped the bottled water market in Nigeria in 2016.

This is just as the sales of bottled water in the country rose by 7% to hit N938.6 billion in the same year.

A recent report released by Euro-Monitor International, shows that a total of 28.9 billion liters of bottled water were sold in an off-trade valued at N938.6 billion.

The report informs that out of all the other bottled water brands in the country including Ragolis, Nestle, Koowo  and Yoga among others, Eva water remains the premium brand consumed by most Nigerians.

“Eva’s use of an already existing efficient distribution network for its well-known carbonates brands has gone a long way in boosting the brand’s share to 1% of off-trade volume (and a higher 2% share in off-trade value given its premium positioning and higher price”, the report reads.

The report further indicated that bottled water is expected to see a total volume CAGR of 7% over the forecast period, adding that the growing population, particularly in urban areas, will drive demand for safe drinking water.

According to the report, due to the tendency to spend many hours in traffic in major Nigerian cities, on-the-go sales of cold, packaged water remains convenient for the growing population. It also informs that the absence of pipe-borne and potable water in many states boosts the demand for bottled and sachet water which are very cheap, thereby, driving the growth of the industry in Nigeria.

 

 

(Marketingedge)

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