Three Crowns Milk, a low cholesterol milk brand from the stables of FrieslandCampina WAMCO Plc, has hosted 10 couples to a special dinner treat. This is in accordance with promises made to consumers who participated in the just ended online competition tagged, ‘Three Crown Old School Valentine.’
According to the Senior Brand Manager, Three Crowns Milk, Mrs. Maureen Ifada, the Three Crowns Milk Old School Valentine’s Day campaign was conceptualized, as a unique platform for people to express their love to their loved ones in the euphoria of the celebration of the season of love using the handwritten letter approach hitherto popular in the pre-social media era of 80s and 90s.
“Every year, we innovate unique ways through which we connect with and share this special season with our loyal consumers. We also aim to encourage them to express their love to not just only their family and loved ones but also to everyone around them which is what the ‘Old School Valentine’s Day Competition’ achieved” she said. The dinner treat for the 10 lucky couples was held at 3 different locations; Lagos, Owerri and Abuja.