Goldberg, music veterans to mentor indigenous talents

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Goldberg, the premium lager beer from the stables of Nigerian Breweries Plc, has concluded plans with leading fuji and juju artistes in Nigeria to promote indigenous talents through a mentorship programme.

King Wasiu Ayinde Marshal, Sir Shina Peters and Puffy Tee will mentor 40 quarter finalists at the ongoing Ariya Repete, the talent hunt competition for fuji and juju artistes.

The Ariya Repete Academy is scheduled for July 3, 2017 at the Conference Hotel, Ijebu Ode, Ogun State and it is part of Goldberg’s efforts at contributing to the growth of the music industry in the country.

Other mentors include members of the Performers Musicians of Nigeria, Fuji Musicians Association of Nigeria and the Association of Juju Musicians of Nigeria.

The mentoring programme with the theme “Understanding Traditional Music” is for artistes selected from auditions held in Akure, Ibadan, Ilorin, Ijebu Ode, Osogbo, Abeokuta, Ado Ekiti and Sango-Ota. The mentoring programme is part of the Ariya Repete initiative.

The veteran artistes will make presentations on fundamentals relating to appearance, composure, creativity, vocalisation, stage craft as well as other aspects of fuji and juju music.

According to a statement by TPT, a PR agency, the scheme will be an opportunity for the participants to enhance their skills as they prepare for the quarterfinals on July 7, 2017 in Akure, Ondo State; the semi-finals on July 14 in Abeokuta, Ogun State and the grand finale on July 21 in Ibadan. Oyo State, where the cash prize of N1 million as well as a recording deal will be won in each category.

KWAM1, a renowned fuji artiste, released his first solo album Abode Mecca in 1979 and his most successful album Talazo 84 in 1984. He is known for introducing the sounds of keyboards, saxophones and guitars into the fuji music genre.

Sir Shina Peters, a frontline Juju musician, is well known for his Afro-Beat and intense fuji-style percussion. He came to limelight in 1989 with his electrifying debut album Afro-Juju Series 1, and has received numerous recognitions for his unparalleled prowess in the art of writing, composition, choreography and musical ability.

Also, Temidayo Babatope Joseph, whose stage name is Puffy Tee, is a renowned music producer who has been in the industry for 21 years. He is the producer behind hit songs like Eleko by Davido‘s new act Mayorkun; Yahooze by Olu Maintain; Lorile by X-Project; Away by VIP; Aiye by 9ice and many more.

Commenting on the performance of artistes during the auditions, the Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, Emmanuel Agu, said he was delighted at the abundance of musical talent in the southwest region and “through Ariya Repete there is the tendency that more can be discovered and nurtured.”

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