Guinness Nigeria Plc has won several medals at this year’s San Francisco World Spirits Competition (SFWSC).
The competition was the biggest in its history, with over 2,200 entries. Guinness Nigeria slugged it out with over 2,200 international brands to clinch the award.
An SFWSC medal has become a recognized affirmation of high quality and one of the most reliable and universal indications of spirits excellence.
Guinness Nigeria’s Gordon’s Moringa Citrus blend, an innovation that is less than two years old, won a gold medal in the Gin category. According to the SFWSC screening panel, a gold medal is awarded to products deemed “exceptional spirits near the pinnacle of achievement that set the standard for their categories.”
Smirnoff X1 vodka also performed admirably, winning a silver medal for its intense chocolate and extra Smooth variants. Other brands that had a good showing from the company’s portfolio include Orijin Bitters and McDowell’s No. 1 Whisky which both won bronze medals in their respective categories.
Marketing Manager for Guinness Nigeria Spirits Portfolio, Aigbeme Okonkwo, said: “We are excited to have been recognized as trailblazers in our craft, which is a reflection of our commitment to providing quality brands for our consumers to enjoy and celebrate with, every day and everywhere.”
Each of the winning spirits was proudly made in Nigeria and further underscored the consistent Global quality management standards deployed by Guinness across its production plants worldwide.
Now held every May, the event has seen entries swell in each successive year since launching in 2000. This time around, nearly 2,500 spirits were submitted. “The 900% growth in entries since it started shows how much the industry has come to value and respect the San Francisco World Spirits Competition,” explains Anthony Dias Blue, SFWSC Executive Director. “Because of the all-star quality of the Judges, a medal from SFWSC has an enormous impact in the industry and among consumers. Winning at San Francisco has frequently been a game-changer for a brand struggling for recognition in a crowded market.”