Nigeria has a large population of youths (individuals aged between 15 and 34) and children. In fact, in 2014, it was estimated that this age group constituted about half the country’s population. Ice cream, being the favourite food of this age group, is a key factor responsible for its high demand across the nation.
This was stated by Ken Research in its latest report, titled Nigeria Dairy Products Market Outlook to 2020 – Launch of Innovative Dairy Products in Nigeria to Boost Dairy Products Market. It provided a comprehensive analysis of the dairy product market in Nigeria.
It included the market shares contributed by the sales of different dairy products, including processed milk, yoghurt, cheese, ice cream, butter, flavoured milk and milk powder. It also enlisted the key market indicators which include consumption per capita, total consumption and production, average per unit and price, and import and export data by value and quantity.
Trends and developments and the regulatory framework were also added in the study for a clear understanding of the factors responsible for the present scenario in the market. The future analysis of the overall Nigerian dairy product market was also discussed, along with recommendations from analysts.
Moreover, high investment by major market players in the country also supported the growth of ice cream in the nation. For instance, UAC Foods invested more than $6 million over its ice cream production facility between 2010 and 2015, which resulted in easy availability of different flavours in the market. However, the high prevalence of diabetes across the nation restrains the ice cream market in Nigeria, as the sugar content present in ice cream is considered very high for diabetic people.
“Milk consumption is low in Nigeria, due to which the per capita consumption of various other dairy products is also low. In order to strengthen the position in the Nigerian dairy product market, it has been recommended that the established players increase the consumption rate by promoting their various dairy products at schools, colleges and other public places in the region and via other marketing activities, such as advertisements, discounts, promotional sales and corporate social responsibility (CSR) campaigns,” according to Ken Research.
The key topics covered in the report include:
• The market size of the Nigeriandairy product market by revenues
• Market segmentation of the Nigeriandairy product marketby products – processed milk, yoghurt, cheese, butter, ice cream, flavoured milk and milk powder
• Per capita consumption, prices, production, sales, demand, import and export volumes of dairy products
• Trends and developments in the Nigeriandairy product market
• Regulatory landscape of the Nigeriandairy product market
• Competitive landscape and detailed company profiles of the major market players
• Future outlook and projections of the Nigeriandairy product market
• Analyst recommendations
• Macro-economic factors impacting the Nigerian dairy product market
• The Nigerian dairy market
• Yoghurt sales in Nigeria
• Dairy demand in Nigeria
• Nigerian export of milk powder
• Milk powder sales in Nigeria
• Milk consumption in Nigeria
• Nigerian butter consumption
• Nigeria flavoured milk demand
• Production of milk powder in Nigeria
• Nigerian spoonable yoghurt industry
• Export volumes of dairy products in Nigeria
• Nigerian milk market development trends
• Nigerian milk powder companies’market shares
The key products mentioned in the report include:
The key market players covered in the report include:
Clover Industries Limited
Danone SA (Pty) Ltd
Brookside Dairies Ltd
Friesland Campine Wamco
Bobo Food and Beverages
Provita Vitaforce Limited