Technology is changing the business world at an unprecedented rate and so are the expectations and behaviour of players in the Cement industry. While cement retailers aim to stay relevant and increase their channel sales revenues, customers (cement buyers, homebuilders and construction companies) are seeking a seamless end-to-end experience from purchase to the delivery of their cement orders. This gap can be bridged by embracing technology to better serve both players – the retailers and the customers.
Bridging this gap means leveraging technology and driving a shift in the current retailer and customer behaviour from offline to online. Through technology, we do believe that the cement purchase experience can be significantly improved. The cement retailers will continue to play a critical role, especially with regards to customer proximity and delivery efforts; and we believe that an online platform will reap significant benefits from offering retailers a new sales platform and providing cement buyers with a smooth shopping experience and quality products to meet their demands for cement.
BuyCementNaija is bridging this retailer-customer gap and driving an online shift in market behaviour; we are taking the building material business online, and bringing convenience and transparency in the cement shopping experience. BuyCementNaija is the first fully dedicated online platform for buying cement in Nigeria and Africa as a whole. We are changing the face of cement business in Africa, starting from Nigeria, by offering convenience, transparency, timely delivery and excellent customer service in the online shopping experience. To offer this seamless online cement shopping experience, we have partnered with the leading cement players and retailers to ensure customers who buy from our platform get 100% authentic products and top-notch services.
To continue on our path toward this ambitious vision, we have defined the following priorities:
- Design a seamless shopping experience for the customer: as part of our philosophy for customer centricity, we would continue to identify cement buyers’ pain points and improve our platform to ease these pain points.
- Define and deploy a retail-specific strategy: This would mean capitalizing on our customer base and technology to drive channel sales for retailers on our network.
- Strengthen our position as the market leader: BuyCementNaija is the first of its kind. We are the first fully dedicated online platform for buying cement in Nigeria and Africa as a whole. We would expand our operations through Nigeria and other African countries.
- Expand our partnerships and collaborations: We have a strong retail network and retailer database across Nigeria. We would explore new business models and forge partnerships with leading cement players and corporations to grow the BuyCementNaija brand.
BuyCementNaija is changing the face of cement business in Africa, starting from Nigeria. With just one click, you can get your cement at your doorstep. Place your order now on www.buycementnaija.com from the comfort of your home and get the best prices and free delivery at your desired location within 48 hours.
The Founding Team
BuyCement Limited owns the ‘BuyCementNaija’ brand. BuyCement Limited is a privately-owned company registered in Nigeria. The company was founded in 2017 and operates as an independent online platform for buying and selling cement.