KWESÉ TV DISRUPTS PAY-TV MARKET IN AFRICA WITH NEW INITIATIVE

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One of Africa’s leading pay-television service provider, Kwesé TV is disrupting the pay-TV industry in African through its ‘TV everywhere revolution’ initiative.

The President and CEO, Kwesé TV, Mr. Joseph Hundah, disclosed that since the launch of the service provider, the company has disrupted the TV market and trends in the pay-TV industry.

Hundah stressed that its disruption is premised on the concept of TV everywhere and anywhere – noting that “we are revolutionizing the media industry in Africa by catering to the changing needs of today’s globally connected African viewer.”

According to him, Kwesé’s multi-platform offering, as well as the diversity of premium and exclusive content, sets it apart from any other player in the industry.

According to Hundah, Kwese TV is also the first media company to create the largest pan-African Free-to-Air channel by geography and viewership-  Kwesé Free Sports, which is available in 25 markets across the continent, including Nigeria.

“In addition to this, Kwesé TV also provides flexible payment options that cater for diverse budgets. These include three-day, seven-day and 30-day subscription options to our full content bouquet.”

The Kwesé TV boss hinted that the TV is multiplatform, where viewers can access content on numerous platforms, including the Kwesé app.

According to him, Kwesé TV is built to respond to the way audiences want to access and consume content from subscribing to their monthly contract or a three-day viewership which is inspired by the ‘TV everywhere revolution’.

He stressed that the company’s core strategy is engrossed in the fact that African viewers are increasingly looking for choice, quality and more importantly, access and convenience.

Hundah continued:“We bring this or as we like to say, #wegotthis, and so much more with our content and how we engage with our viewers through our various touchpoints. We’re young, dynamic and we have a model which is made to express these qualities and speak to our viewers wherever they may be on the continent.”

“We are proud to be a supporter of home-grown content and we are producing and curating some of this continent’s finest in terms of production and original programming. We understand that it isn’t enough to have the best programming, we have to make it accessible to audiences. At Kwesé, this means disrupting the traditional payment model by giving customers choice in how they consume our content.”

So far, Kwesé TV has been launched in several African countries, including Ghana, Zambia, Rwanda, Botswana, Kenya, Lesotho, Swaziland, Nigeria, and Uganda.

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