Nigeria’s fastest growing premium beer brand manufactured by Nigerian Breweries Plc, Gulder has extended its market penetration with the unveiling of its new look. The unveiling was the culmination of several weeks of social media campaigns which kept Nigerians guessing for weeks. #LiveYourUltimate #LookForward
Since its unique launch in 1970 as Nigeria’s first lager brand packaged in a brown bottle (trademark uniqueness that set it apart from all other beer brands in the market), Gulder has blazed the innovative trail, achieving milestones in the process.
The brand organized Nigeria’s first reality TV show, the Gulder Ultimate Search, while Gulder’s current packaging, is regarded as Nigeria’s most innovative bottle. The new Gulder label boast of a bolder black, gold but with a thin yellow neck foil. The bolder infamous “Helmet of General Maximillian” now faces right (same as the main body of the bottle) with white curls and metalized body label in a thin gold bound hexagonal border.
OLD LABEL LOOK
NEW LABEL LOOK
As Nigeria’s leading brewing company, this feat showcases Nigeria Breweries Plc’s continuous commitment to expanding the frontiers of consumer promotion in the history of Gulder.
Johan Antonie Doyer, Managing Director of Nigerian Breweries Plc said: “It is a historic moment for the Gulder brand. The new label reflects that this celebrated brand is at the forefront of advancement and we can assure you that what you are seeing is the result of several years of hard work and skillset that the brewery industry has not seen in a long while.”
Over the years, Gulder has metamorphosed from the beer that was “Strong flavored” and “Just right for you”, to the beer “That makes you feel real fine.”
Currently, Gulder is “The Ultimate” which reinforces the brand’s consistent market leadership and excellent product quality.