MILO switches to paper straws to protect the environment

From Plastic To Paper: How Can Milo Navigate The Obstacles That Might Spring Up...

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The world’s leading chocolate malt beverage drink, Milo has moved from plastic to paper straws for its Ready-To-Drink (RTD) packs and it is pioneering...
Elo Umeh CEO Terragon Group Brandspurng

Brands must own customer data to survive without cookies, says Elo Umeh

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CEO of Terragon, Mr. Elo Umeh has explained the critical role, ownership of Customers First-Party data plays to Brands, and the exponential value they...
Who should measure PR Brandspurng

Who should measure Public Relations?

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In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies,...
10 things I would love to hear in President Buhari’s Christmas Day address tomorrow

Fighting for Africa against COVID-19: Why the African Marshall plan needs to be implemented

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With the industrialised world announcing plans to lift all the Covid-19 restrictions, President Buhari and his AU colleagues should insist the programme includes an...
COVID-19 The Virus, MultiChoice and Everything In Between Brandspurng

COVID-19: The Virus, MultiChoice and Everything In Between

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LUCAS BOLUWAJI There is little or no chance that we can find a service subscriber, who does not have one issue or the other with...
10 Ingredients Needed For Boosting The Radical Livestock Husbandry Program BRANDSPURNG

Opinion: Ranching System Can Make Nigeria Among The Top 10 Producers Of Milk

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With the consensus that ranching is the way forward, I would like to see Nigeria set herself the goal of becoming a top 10...
China’s share in poor countries' debt to the G20 reached 63% - Report Brandspurng

What Alaba Market And Nigerian Startups Can Learn From China.

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China, a country once known for producing imitiations of popular brands at a cheaper and faster rate is now known as a country at...
CBN’s PMI report for Sept-2020 brandspurng A hint at recession

Opinion: How Nigeria Can Manufacture Her Way Out Of Poverty

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As part of a post-coronavirus economic stimulus plan, the Central Bank of Nigeria (CBN) should cap loans for the following project at 5% at...
Is poor strategy lowering your share price Brandspurng

Is Poor Strategy Lowering Your Share Price?

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Advertising works. The challenge for C-suite is to convert success into higher share prices. The immediate link between successful advertising and a successful business should...
APC Party Registration Brandspurng A Time to Get Involved

APC Party Registration: A Time to Get Involved

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 By Hon. Babajimi Benson, MHR Every politics is local and democracy only works when the people actively participate.  There is no dispute that our democracy is...
Deere & Company releases its 2020 Sustainability Report Brandspurng

10 Important Farm Machineries That Can Be Manufactured In Nigeria In Order To Boost...

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It is naive and utopian to think that we can just walk unto the world market and buy the equipment we want, in the...
Our Orientation As A People Will Never Allow Us To Produce Leaders Like Lateef Jakande Again

Our Orientation As A People Will Never Allow Us To Produce Leaders Like Lateef...

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In today’s Nigeria, there is no way that a Lateef Jakande would get elected into office. Jakande never gave out one bag of Rice,...