The Price Of A Cup Of Coffee Around The World

October 1st is International Coffee Day. Americans love their morning cup of java, but it's not only the United States where people wake up...

Dealing with Credential Inflation: Will More Education Lift People Out of Poverty?

You probably know someone who has a ton of degrees: bachelor’s, multiple master’s degrees, PhD, and several certifications. The question you ask is that to what end...

The Five Customer Types In Nigeria And How To Sell To Them

The lifeline of every business is enmeshed in the number and interactions of stakeholders as well as their activities in relation to the business. These stakeholders...
How To Ensure Your Brand Lands With The Right Audience-Brand Spur Nigeria

Social Media Marketing: Four Keys To Boost Lead Generation And Sales

In order to gain sales and increase leads, social media marketing must be fully integrated within a company’s overall marketing strategy – including search.For...
The Additional Strains of COVID-19 on Education - FBNQuest

College Degree Is Not Necessary To Get Rich. Is It Really So?

A popular view about the importance of higher education for a successful future is probably known to anyone. While growing up, we constantly hear...
Flawed VAT Sharing Formula: The laziness Syndrome Among Nigerian Governors-Brand Spur Nigeria

Flawed VAT Sharing Formula: The laziness Syndrome Among Nigerian Governors

The Federal Inland Revenue is known to collect the VAT (Value Added Tax) on goods from all the 36 states in Nigeria. The majority...
Fani Kayode: The Cow-lover And His Other Names By Akinleye Segun-Brand Spur Nigeria

Fani Kayode: The Cow-lover And His Other Names By Akinleye Segun

Would Femi Fani Kayode now wish to be called and addressed as "a murderer, a thief, a child of perdition, a man of darkness,...

How To Stop Your Customers’ Journey To Disloyalty

No organization wants to lose customers. Hence organizations always strive to prevent customer disloyalty. However, to succeed in doing so, it’s essential to first...

Chidi Nwaogu Listed By YNaija Among Most Powerful Young Nigerians

Serial tech entrepreneur and CEO at Publiseer, Chidi Nwaogu, has been listed on the YNaija Power List 2021, a list of the 100 most...
Apple Revenue Up 54% In March Quater, Records New All-Time High-Brand Spur Nigeria

Apple Should Shed Google and Build Its Own Search Engine

It’s time for Apple Inc. to get off its easy-money addiction and go for a bigger score: developing its own search engine.For years, the...

NGX alleged 10% stake to workers a bumpy start to demutulization

The NGX has always been an institution very close to my heart. I remember jumping on bikes and rushing towards the Stock Exchange building...
How To Become An Instagram Influencer Brandspurng

How micro and nano influencers shape ‘discovery’ purchases

Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what...