How To Evaluate Celebrity Brand Endorsements

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By Paul Friederichsen One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and often the easiest...

Salaries of Medical Doctors in Nigeria

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Salaries remain an important focal point across both public and private sectors in Nigeria and no matter the industry, every professional wants earn enough...

“Just Do Good”: A June 12 Story – Reuben Abati

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I used to have a friend we called Alhaji Bashy.  He was not a Muslim. No. But he called himself Alhaji Bashy, even if...

HOW TO BE SURE YOUR MAN IS ‘NOT’ CHEATING

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Being cheated on is the worst. You feel rejected and pissed, then the thoughts of ‘am I not good enough?’ come up and you...

How to hire your employer…

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My new book, Competing Against Luck: The Story of Innovation and Customer Choice, debuted this past week, but it’s work that’s been nearly two...

Your Complete Guide to Maintaining Your Gas Cooker

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Cleaning a gas cooker is a task that no one wants to undertake. But, it’s necessary to prolong the life of your stove and keep it...

8 Ways Technology Is Improving Your Health

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We hear all the time about how technology is bad for us. Since the introduction of computers. Even people working on App Development have the same issues,...

SETTING UP YOUR NUTRITION GOALS FOR THE YEAR – MAMADOR

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It is almost the end of the year! A new year bring affords everyone a fresh start, a chance to set new goals and...

Five years after: Jumia, Konga Nigeria’s eCommerce ‘eagles’ strive to break even

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Let us rewind back to the year 2010, when there was no Jumia or Konga. The Nigerian eCommerce market was in its most elementary...

Going Back To School While Working Full Time

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In some organisations, an employee who gets additional educational qualification stands a great chance of being promoted.  For many people, going back to school while...
A Look At The Fulani Poverty Eradication Bill 2021 Brandspurng

Fulani Poverty Eradication Bill 2021

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An opinion piece by Ayo Akinfe on an imaginary/hypothetical Bill aimed at poverty eradication... The Fulani Poverty Eradication Bill 2021 Every state across northern Nigeria...

Nollywood is giving the world a taste of true African glamour…

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There’s a buzz in Nollywood right now. Last month the romantic comedy The Wedding Party became the first movie from Nigeria’s growing film industry to...