Potato Farm and Processing in Nigeria – The Cros Agro Potato Farm

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Cros Agro (a merger of Matankadi and Gadol) is the leading diversified agro-allied firm in Nigeria. Founded in 2001, the company has established its...

Dumbphones survive rise of the smartphone

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Dumbphones — handsets that just make calls and send texts — were set to disappear as technology moved on, but they have survived in...

How to make Nigerian cocktail with Ribena

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For those trying to save money this recession, here is how to make your own Chapman at home. After small chops, Chapman is the next...

Recession sees local rice becoming Nigeria’s darling

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In recently times, more and more Nigerians are opting for locally grown and processed rice in their various communities. This has also pushed farmers...

A Recession Is A Great Time To Launch A New Product

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Launching a new product is a risky business. According to the Harvard Business Review in 2004, only 1 in 10 new products were considered...

Leading brands battle for controlling share of Nigeria’s oral care market

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Oral care is an essential practice carried out daily by families across the world. Hence, it has continued to attract investors in the fast...

Battle of noodles brands over market share

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The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for supremacy in the market place....

Practical reasons why the advertising of Fast Moving Consumer Goods (FMCG) should continue even...

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CURRENT ECONOMIC REALITY Nigeria has plunged into her second consecutive quarter of negative economic index which has left individual, private and government outfits feeling and...

Retail Audit Checklist & Infographic

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Your business has a great product, and after much hard work, you've been able to get it on retail shelves. While it's important to...

Why Brick and Mortar Retailers Aren’t Going Away

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While e-commerce continues to take share of overall retail sales, there is still a place for bricks and mortar retailers Recent store closures involving major...

11 Business Opportunities in Africa That Will Make More Millionaires in 2017

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2016 was “The Year of the Valley” for Africa. After nearly a decade of galloping economic growth, the continent experienced a very sharp decline last...

WHY CLIENTS SHOULD PAY AGENCIES TO PITCH, AND WHY THEY WON’T

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There’s an ongoing debate among marketers about whether agencies should be paid by clients for the time, effort and energy they put into the...