Leading brands battle for controlling share of Nigeria’s oral care market
Oral care is an essential practice carried out daily by families across the world. Hence, it has continued to attract investors in the fast...
Battle of noodles brands over market share
The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for supremacy in the market place....
Practical reasons why the advertising of Fast Moving Consumer Goods (FMCG) should continue even...
CURRENT ECONOMIC REALITY
Nigeria has plunged into her second consecutive quarter of negative economic index which has left individual, private and government outfits feeling and...
Retail Audit Checklist & Infographic
Your business has a great product, and after much hard work, you've been able to get it on retail shelves. While it's important to...
Why Brick and Mortar Retailers Aren’t Going Away
While e-commerce continues to take share of overall retail sales, there is still a place for bricks and mortar retailers
Recent store closures involving major...
11 Business Opportunities in Africa That Will Make More Millionaires in 2017
2016 was “The Year of the Valley” for Africa.
After nearly a decade of galloping economic growth, the continent experienced a very sharp decline last...
WHY CLIENTS SHOULD PAY AGENCIES TO PITCH, AND WHY THEY WON’T
There’s an ongoing debate among marketers about whether agencies should be paid by clients for the time, effort and energy they put into the...
