In an attempt to keep Ibadan as its major market, Sabrina brand from the stable of Euro Global Food & Distilleries recently embarked on activities to excite and further connect with Ibadan customers.
In one of the activities, Nigerian ace Fuji Musician, Saheed Okunola popularly known as King Saheed Osupa thrilled Fuji music lovers with the live performance at Sabrina Musical Jam Show in celebration of 2018 Workers Day.
The jam show held at Ibadan Recreation Club brought together Fuji music lovers who converged at the venue to celebrate the May Day with their favorite Music Star. The event had performances from upcoming Fuji artistes before the Fuji maestro mounted the stage for his electrifying performance.
Commenting on the event, Marketing Head, Euro Global Food, Devanshu Seth explained that Ibadan has been the stronghold of Sabrina and the series of activities is aimed at maintaining the market share of the brand in the city.
“Sabrina has been the favorite of Ibadan people over the years, and our customers remain our priority. With the musical Jam and the Road Show, we are trying to create a further connection with the people; our partnership with their favorite artist and son of the soil who dished out beautiful Fuji tunes for them on May Day is a further endorsement of our Sabrina brand. Fuji is a popular genre of music in Ibadan and Osupa is one of the leading Fuji artists globally. We strategically programmed the show on Workers Day, so the people could come to have fun with their favorite star courtesy of their favorite gin, Sabrina.”
Sabrina also organized road shows across the major markets in Ibadan during which customers were entertained with musical performances and branded gift items.