The recently launched Chi Exotic Nectar “I love the Taste” communication campaign currently being deployed on terrestrial television stations, digital platforms and Out of Home channels has continued to elicit reactions from consumers across Nigeria. While some have commended the campaign’s high aesthetic quality, clarity of message and effectiveness of communication channels, the main thrust has been the consensus on the product’s superior taste that has endeared it to them.
With a great taste that is simply irresistible, Chi Exotic Nectar has warmed its way to the hearts of consumers with exciting fruity blends and variants to enjoy alone or mix with other drinks to enhance their taste. Be it in moments of socialization, relaxation and celebration, Chi Exotic Nectar comes in handy with an exotic taste to savour these experiences.
Whether in schools, offices, bars, beach or at home, the growing popularity of Chi Exotic Nectar as the preferred beverage for various indulgences is evident as more consumers are becoming more familiar with and building affinity towards the brand’s promise of superior taste and guaranteed satisfaction.
According to Nike Sowoolu, a teacher with Community Grammar School, Surulere, many consumers are inclined to taking fruit juices because of the range of health benefits they provide. But more important is the fact that as we explore the array of fruit juices in the market, none can boast of the irresistible taste that Chi Exotic Nectar offers.
“In fact, children are fascinated by great tasting drinks like Chi Exotic Nectar because it appeals to their taste buds. My children cannot have enough of this product as it is the preferred beverage of their playgroups during socialization at school,” she stated.
Osaretin Okojie, a youth corper serving in Ogun State reiterated his belief that the product’s competitive edge is its delicious taste like no other.
“I must state that before now, I was not particularly keen on any brand of fruit juice I consumed because I felt they were all the same anyways. They all seemed to taste the same until I was introduced to Chi Exotic Nectar at the beach with my friends. The taste was awesome when taken alone and incredible when mixed with other drinks of choice. I have since become a brand loyalist and will settle for nothing less,” he added.
Simeon Adakole, a brand consultant with Adage Communications, posits that Chi Exotic Nectar has been impressive in its attempt to own the “superior taste” narrative which it validates when you consume the product.
“The recent “I Love the Taste” television campaign is a strategic reminder to its teeming consumers across the country that it intends to deepen the bond and grow its preference through quality taste in its category,” he noted.
For Chi Limited’s Head of Marketing, Probal Bhattacharya, Chi Exotic Nectar offers the promise of superior taste that is sure to tickle the taste buds with sensory pleasure, and this is a key factor that drives consumer loyalty and market leadership for the brand.
“We are excited about the consumer reviews that lend credence to Chi Exotic Nectar’s value proposition because we know that its unique fruit mixes and exotic taste has made it the definitive standard and consumer favourite for distinctive refreshment in moments of indulgence, celebration and relaxation,” he added.
CULLED FROM: MARKETING EDGE