Five market research industry leaders define what ‘insight’ means.
In partnership with Voxpopme, Research Live will be publishing a series of vlogs from their monthly ‘Perspectives’ series in which research professionals are posed a single question.
In this episode, the following people provided their answer to the question ‘What is an insight?’:
- Baileigh Allen, director of customer insight & analytics, Brandtrust
- Nick Hague, chairman, B2B International
- Nikki Lavoie, director, Mindsparke Research International
- Andy Buckley, innovation director, Join the Dots
- Adrianne Carter, managing director, D-Coded
CULLED FROM: https://www.research-live.com/article/video/what-is-an-insight-ndash-industry-leaders-respond/id/5029722