{"id":21506,"date":"2018-05-29T10:34:28","date_gmt":"2018-05-29T09:34:28","guid":{"rendered":"https:\/\/brandspurng.com\/?p=21506"},"modified":"2018-05-29T10:38:22","modified_gmt":"2018-05-29T09:38:22","slug":"toyota-still-no-1-mercedes-passes-bmw-for-no-2-in-ranking-of-most-valuable-car-brands","status":"publish","type":"post","link":"https:\/\/brandspurng.com\/2018\/05\/29\/toyota-still-no-1-mercedes-passes-bmw-for-no-2-in-ranking-of-most-valuable-car-brands\/","title":{"rendered":"Toyota Still No. 1; Mercedes Passes BMW for No. 2 in Ranking of Most Valuable Car Brands"},"content":{"rendered":"
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Toyota held on to its title as the world’s most valuable car brand for the sixth year in a row while Mercedes-Benz passed BMW to finish No. 2 for the first time in the annual ranking. Tesla, meanwhile, increased its brand value 60 percent to get within striking distance of Audi.<\/em><\/strong><\/span><\/p>\n

Toyota’s brand value increased 5 percent to nearly $30 billion because of strong demand for its SUVs in Europe and the United States and because of the automaker\u2019s consistency,\u00a0according to the BrandZ Top 100 Most Valuable Global Brands<\/strong><\/a>\u00a0study released by market researcher Kantar Millward Brown.<\/p>\n

“SUVs remain desirable products to those who put a high value on their safety and power,” Peter Walshe, Global BrandZ director at Kantar Millward Brown, told\u00a0Automotive News Europe<\/em>. “Overall, the Toyota brand is incredibly reliable and represents fantastic value and quality.”<\/p>\n

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Toyota has been No. 1 in 11 of the 13 years the study has been carried out. In the years it wasn\u2019t No. 1, 2010 and 2012, it finished in second place.<\/p>\n

Mercedes, which topped BMW brand in global vehicle sales in 2016 and 2017, increased its brand value by 9 percent to $25.7 billion to surpass its Munich-based arch rival. BMW grew 4 percent to $25.6 billion in the brand value ranking.<\/p>\n

Mercedes\u2019 growth was attributed to its strong performance in China, Brazil, and Russia as well as the success of the new E class, Walshe said. Mercedes had finished either third or fourth since the ranking of automaker was launched in 2006??<\/p>\n

Walshe said BMW was slowed by its small decline in U.S. sales last year, but he said the automaker remains a dominant player. \u201cBMW is still an extremely well-performing brand,\u201d Walshe said. \u201cWhen it comes to brand health, it is at the top of the pile.\u201d\"\"<\/a><\/p>\n

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VW re-enters the ranking<\/strong><\/p>\n

After a two-year absence, Volkswagen brand has re-entered the ranking at No. 10 with a value of roughly $6 billion, up from $5.1 billion last year. VW dropped out of the ranking in 2016 and 2017 because of backlash from its emissions scandal. In September 2015, the automaker admitted that it used a so-called defeat device in its diesel to cheat government tests to measure vehicle emissions. While the scandal cost VW billions in fines, its customers remained loyal.<\/p>\n

\u201cVW maintained its strength in terms of its brand recommendation and brand trust. Those haven\u2019t been dented,\u201d Walshe said. \u201cAlthough customers hear about these negative things, it doesn\u2019t stop them from buying. VW\u2019s sales have shown this.\u201d<\/p>\n

VW set a record with global vehicles of 6.23 million last year.<\/p>\n

\u201cYes, VW\u2019s value is still lower than it was when it left the ranking [in 2015, when its value was $9.3 billion], but it shows the power of the brand to get you back on your feet,\u201d Walshe said. \u201cThe power of the brand to shape your future should not be underestimated.\u201d<\/p>\n

Telsa closes the gap with Audi<\/strong><\/p>\n

Tesla, which increases its brand value to $9.4 billion in 2018 from $5.9 billion last year, maintained its place at No. 8 in the ranking. It finished just behind Audi, which had a brand value of $9.6 billion, a rise of 3 percent from 2017.<\/p>\n

The biggest gain in value among automakers in the top 10 came despite Tesla\u2019s well-publicized setbacks, including its struggled to keep pace with strong demand for its Model 3 entry-level car. \u201cPeople are excited about Tesla because it is not just a car brand, it\u2019s a Mars explorer brand,\u201d Walshe said. \u201cThis is tremendously attractive to consumers. Tesla stands for a great promise, but is it going to have to deliver on this promise.\u201d<\/p>\n

Google stays No. 1<\/strong><\/p>\n

When it comes to the ranking of all brands, Google retained the No. 1 spot. Google’s brand value rose 23 percent to $302.1 billion.\u00a0(Download a PDF of the 2018 BrandZ Top 100 Most Valuable Brands, above right.)<\/strong><\/a><\/p>\n

Apple held on to the No. 2 spot because of a 28 percent rise in brand value to $300.6 billion. Amazon passed Microsoft to take the third spot in the overall global ranking with a 49 percent rise in brand value to $207.6 billion. Microsoft was fourth with a brand value of approximately $201 billion and Chinese tech giant Tencent rounded out the top five with a 65 percent rise in brand value to $179 billion. Last year, Tencent was No. 8 in the global ranking.<\/p>\n

High-value automakers<\/strong><\/div>\n
\n
<\/div>\n
World’s most valuable car brands in billions; rank in top global 100; % value change from 2017<\/b>
\n1.<\/b>\u00a0Toyota $29.99 (36) +5
\n2.<\/b>\u00a0Mercedes $25.68 (46) +9
\n3.<\/b>\u00a0BMW $25.62 (47) +4
\n4.<\/b>\u00a0Ford $12.74 (96) -2
\n5.<\/b>\u00a0Honda $12.70 (97) +4
\n6.<\/b>\u00a0Nissan $11.43 (*) +1
\n7.<\/b>\u00a0Audi $9.63 (*) +3
\n8.<\/b>\u00a0Tesla $9.42 (*) +60
\n9.<\/b>\u00a0Maruti Suzuki $6.38 (*) —
\n10.<\/b>\u00a0Volkswagen $5.99 (*) —
\n(*) Did not rank in the top 100 global brands
\n<\/i><\/div>\n
<\/div>\n
Source:<\/strong> Kantar Millward Brown<\/i><\/div>\n<\/div>\n

The BrandZ Top 100 Most Valuable Global Brands was developed by Kantar Millward Brown. The study combines measures of brand equity based on interviews with more than 3 million consumers globally using data from Bloomberg and Kantar Worldpanel.<\/p>\n

 <\/p>\n

AUTONEWS<\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota held on to its title as the world’s most valuable car brand for the sixth year in a row while Mercedes-Benz passed BMW to finish No. 2 for the first time in the annual ranking. Tesla, meanwhile, increased its brand value 60 percent to get within striking distance of Audi. Toyota’s brand value increased […]<\/p>\n","protected":false},"author":1,"featured_media":10515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,312,7,726],"tags":[849,553,3962,843],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2017\/09\/toyota-logo-g.jpg?fit=770%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8rAyM-5AS","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts\/21506"}],"collection":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/comments?post=21506"}],"version-history":[{"count":0,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts\/21506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/media\/10515"}],"wp:attachment":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/media?parent=21506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/categories?post=21506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/tags?post=21506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}