{"id":21506,"date":"2018-05-29T10:34:28","date_gmt":"2018-05-29T09:34:28","guid":{"rendered":"https:\/\/brandspurng.com\/?p=21506"},"modified":"2018-05-29T10:38:22","modified_gmt":"2018-05-29T09:38:22","slug":"toyota-still-no-1-mercedes-passes-bmw-for-no-2-in-ranking-of-most-valuable-car-brands","status":"publish","type":"post","link":"https:\/\/brandspurng.com\/2018\/05\/29\/toyota-still-no-1-mercedes-passes-bmw-for-no-2-in-ranking-of-most-valuable-car-brands\/","title":{"rendered":"Toyota Still No. 1; Mercedes Passes BMW for No. 2 in Ranking of Most Valuable Car Brands"},"content":{"rendered":"
Toyota held on to its title as the world’s most valuable car brand for the sixth year in a row while Mercedes-Benz passed BMW to finish No. 2 for the first time in the annual ranking. Tesla, meanwhile, increased its brand value 60 percent to get within striking distance of Audi.<\/em><\/strong><\/span><\/p>\n Toyota’s brand value increased 5 percent to nearly $30 billion because of strong demand for its SUVs in Europe and the United States and because of the automaker\u2019s consistency,\u00a0according to the BrandZ Top 100 Most Valuable Global Brands<\/strong><\/a>\u00a0study released by market researcher Kantar Millward Brown.<\/p>\n “SUVs remain desirable products to those who put a high value on their safety and power,” Peter Walshe, Global BrandZ director at Kantar Millward Brown, told\u00a0Automotive News Europe<\/em>. “Overall, the Toyota brand is incredibly reliable and represents fantastic value and quality.”<\/p>\n Read also:\u00a0https:\/\/brandspurng.com\/adidas-instagram-and-uber-enter-the-brandz-top-100-for-the-first-time\/<\/a><\/em><\/strong><\/p>\n Toyota has been No. 1 in 11 of the 13 years the study has been carried out. In the years it wasn\u2019t No. 1, 2010 and 2012, it finished in second place.<\/p>\n Mercedes, which topped BMW brand in global vehicle sales in 2016 and 2017, increased its brand value by 9 percent to $25.7 billion to surpass its Munich-based arch rival. BMW grew 4 percent to $25.6 billion in the brand value ranking.<\/p>\n Mercedes\u2019 growth was attributed to its strong performance in China, Brazil, and Russia as well as the success of the new E class, Walshe said. Mercedes had finished either third or fourth since the ranking of automaker was launched in 2006??<\/p>\n Walshe said BMW was slowed by its small decline in U.S. sales last year, but he said the automaker remains a dominant player. \u201cBMW is still an extremely well-performing brand,\u201d Walshe said. \u201cWhen it comes to brand health, it is at the top of the pile.\u201d<\/a><\/p>\n