{"id":21511,"date":"2018-05-29T10:34:39","date_gmt":"2018-05-29T09:34:39","guid":{"rendered":"https:\/\/brandspurng.com\/?p=21511"},"modified":"2018-05-29T10:36:06","modified_gmt":"2018-05-29T09:36:06","slug":"tech-content-creativity-drive-biggest-ever-rise-in-brandztm-top-100-most-valuable-global-brands","status":"publish","type":"post","link":"https:\/\/brandspurng.com\/2018\/05\/29\/tech-content-creativity-drive-biggest-ever-rise-in-brandztm-top-100-most-valuable-global-brands\/","title":{"rendered":"TECH, CONTENT &#038; CREATIVITY DRIVE BIGGEST EVER RISE IN BRANDZTM TOP 100 MOST VALUABLE GLOBAL BRANDS"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><ul>\n<li><span style=\"color: #008000;\"><em><strong>The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at $4.4 trillion<\/strong><\/em><\/span><\/li>\n<li><span style=\"color: #008000;\"><em><strong>China accounts for the three fastest-rising brands as the country\u2019s brands grow at double the pace of US brands<\/strong><\/em><\/span><\/li>\n<\/ul>\n<p>Bingeing on\u00a0<strong>Netflix<\/strong>\u00a0boxsets, sharing stories on\u00a0<strong>Facebook<\/strong>\u00a0and downloading content from\u00a0<strong>Apple\u2019s<\/strong>\u00a0iTunes and\u00a0<strong>Alibaba\u2019<\/strong>s Ali Picture have contributed to a record year of brand value growth in the 2018 BrandZTM Top 100 Most Valuable Global Brands ranking released today by\u00a0<a href=\"http:\/\/www.wpp.com\/\" target=\"_blank\" rel=\"noopener\">WPP<\/a>\u00a0and<strong>\u00a0<\/strong><a href=\"http:\/\/www.millwardbrown.com\/brandz\/top-global-brands\" target=\"_blank\" rel=\"noopener\">Kantar Millward Brown<\/a>.<\/p>\n<p>The increasing use of data-driven, intelligence-led technologies \u2013 such as artificial intelligence (AI) and augmented reality (AR) \u2013 alongside creative marketing approaches has allowed many brands to build a more in-depth understanding of their customers and deliver convenience, personalized content and exceptional brand experiences.<\/p>\n<p><em><strong>Read also:\u00a0<a href=\"https:\/\/brandspurng.com\/toyota-still-no-1-mercedes-passes-bmw-for-no-2-in-ranking-of-most-valuable-car-brands\/\">Toyota Still No. 1; Mercedes Passes BMW for No. 2 in Ranking of Most Valuable Car Brands<\/a><\/strong><\/em><\/p>\n<p>Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with\u00a0<strong>Google<\/strong>\u00a0and\u00a0<strong>Apple<\/strong>\u00a0retaining the number 1 and 2 spots, growing +23% to $302.1 billion and +28% to $300.6 billion respectively.\u00a0<strong>Amazon\u00a0<\/strong>moved into the no.3 position ahead of\u00a0<strong>Microsoft<\/strong>, growing +49% to $207.6 billion, while\u00a0<strong>Tencent<\/strong>\u00a0rose to no.5 ahead of\u00a0<strong>Facebook<\/strong>(no.6) growing +65% in brand value to $179 billion, up three places from last year\u2019s ranking.<\/p>\n<p><strong>David Roth, WPP, says:\u00a0<\/strong>\u201cWe\u2019ve seen the biggest ever rise in brand value this year, driven by growth across all categories. Both new and established players have seen the payoff in being bold and adopting a long-term outlook towards brand-building.<\/p>\n<p>\u201cWPP\u2019s own focus is on providing innovative approaches for our clients that combine data and technology with world-class creativity. Those companies that invest in intelligence-led marketing and back their brands with the power of creativity and ideas will be the winners in today\u2019s world of innovation, disruption and change.\u201d<\/p>\n<div class=\"baseTableScroll\">\n<p><strong>The BrandZ Top 10 Most Valuable Global Brands 2018<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<th>RANK 2018<\/th>\n<th>BRAND<\/th>\n<th>CATEGORY<\/th>\n<th>BRAND VALUE 2018 ($M)<\/th>\n<th><strong>BRAND VALUE CHANGE<\/strong><\/th>\n<th><strong>RANK 2017<\/strong><\/th>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Google<\/td>\n<td>Technology<\/td>\n<td>302,063<\/td>\n<td>+23%<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Apple<\/td>\n<td>Technology<\/td>\n<td>300,595<\/td>\n<td>+28%<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Amazon<\/td>\n<td>Retail<\/td>\n<td>207,594<\/td>\n<td>+49%<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Microsoft<\/td>\n<td>Technology<\/td>\n<td>200,987<\/td>\n<td>+40%<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Tencent<\/td>\n<td>Technology<\/td>\n<td>178,990<\/td>\n<td>+65%<\/td>\n<td>8<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Facebook<\/td>\n<td>Technology<\/td>\n<td>162,106<\/td>\n<td>+25%<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Visa<\/td>\n<td>Payments<\/td>\n<td>145,611<\/td>\n<td>+31%<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>McDonald\u2019s<\/td>\n<td>Fast Food<\/td>\n<td>126,044<\/td>\n<td>+29%<\/td>\n<td>10<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Alibaba<\/td>\n<td>Retail<\/td>\n<td>113,401<\/td>\n<td>+92%<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>AT&amp;T<\/td>\n<td>Telecom Providers<\/td>\n<td>106,698<\/td>\n<td>-7%<\/td>\n<td>6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Despite economic and political uncertainty in many regions of the world, this year\u2019s ranking shows its largest-ever annual increase in value \u2013 almost $750 billion (+21%). This gave the BrandZ Global Top 100 an overall total brand value of $4.4 trillion; up 204% over 12 years since it was first published in 2006. This is also the first year that all categories in the BrandZ Top 100 reported growth.<\/p>\n<p>This was the first year non-US brands grew faster than US brands. Fourteen Chinese brands appear in the Top 100 ranking compared to just one (China Mobile) in 2006. The total value of China\u2019s Top 10 grew year-on-year by +47%, more than double that of the US brands (+23%). Other parts of the world, such as India and Indonesia, are also showing strong regional growth. The BrandZ Top 100 included seven Asian brands (excluding China), which grew +14% giving them a total brand value of $146 billion. Regional bank\u00a0<strong>BCA<\/strong>\u00a0(no.99) became the first Indonesian brand to enter the ranking, and newcomer\u00a0<strong>Maruti Suzuki<\/strong>\u00a0entered the Top 10 Car category for the first time.<\/p>\n<p><strong>Trailblazing Chinese brands dominate the Fastest Risers<\/strong>\u00a0this year, with\u00a0<strong>JD.com<\/strong>\u00a0(no.59) leading the march following a staggering +94% rise in brand value bolstered by its entry into new categories such as finance.\u00a0<strong>Alibaba<\/strong>\u00a0(no.9) was second, entering the Top 10 for the first time this year with +92% growth, as it expanded its global reach and the success of Singles Day. The third fastest riser was\u00a0<strong>Moutai<\/strong>\u00a0(no.34) growing by +89%.<\/p>\n<p>Key trends highlighted in this year\u2019s BrandZ Global Top 100 study include:<\/p>\n<ul>\n<li><strong>Intelligence-led marketing<\/strong>, such as AI and AR, allows brands to \u2018revive and thrive\u2019 and maintain relevance to consumers.<\/li>\n<li><strong>JD.com<\/strong>\u00a0and\u00a0<strong>HP<\/strong>\u00a0reappeared on this year\u2019s list, having both been in the BrandZ Top 100 in 2016. US telecoms giant\u00a0<strong>Spectrum<\/strong>\u00a0(no. 27) led the\u00a0<strong>Newcomers\u00a0<\/strong>to the rankings, with\u00a0<strong>Uber<\/strong>\u00a0(no.81) and\u00a0<strong>Instagram<\/strong>\u00a0(no.91). Last year\u2019s fastest riser\u00a0<strong>Adidas<\/strong>\u00a0jumped into the ranking at 100. It was also the first time an Indonesian brand entered the BrandZ Top 100 with regional bank\u00a0<strong>BCA<\/strong>\u00a0at no.99.<\/li>\n<li><strong>Partnerships proved pivotal as brands sought ways to maximize efficiency.<\/strong>\u00a0Leading brands continued to raise the bar on expectations for customer experience at every touch point\u2014both online and offline\u2014from trial to pick-up or delivery by seeking strategic, long-term partnerships.<\/li>\n<li><strong>Retail demonstrated strong growth as the fastest rising category\u00a0<\/strong>growing +35% in value over the last 12 months.<\/li>\n<li><strong>Tech-related brands continue to dominate.<\/strong>\u00a0In the \u2018battle of the brands\u2019, accounting for over half (+56%) of the BrandZ Top 100\u2019s brand value.<\/li>\n<\/ul>\n<p><strong>Doreen Wang, Kantar Millward Brown\u2019s Global Head of BrandZ<\/strong>, comments: \u201cBrands that are winning in the intelligence-led marketing era include\u00a0businesses such as Amazon and Tencent who put the consumer at the heart of everything they do. These brands use technology to understand the needs of their consumers and apply these learnings to\u00a0create an ecosystem of services that fulfill\u00a0multiple needs, enabling\u00a0a seamless consumer experience between platforms.\u201d<\/p>\n<p>The BrandZ Top 100 Most Valuable Global Brands report and rankings, and a great deal more brand insight for key regions of the world and 14 market sectors are available online\u00a0<a href=\"http:\/\/www.millwardbrown.com\/brandz\/top-global-brands\/2018\" target=\"_blank\" rel=\"noopener\">here<\/a>. The Global report, rankings, charts, articles and more can also be found via the BrandZ app. The BrandZ app also contains the same features and functionality for all BrandZ regional reports and is\u00a0free to download for Apple IOS and all Android devices from\u00a0<a href=\"http:\/\/www.brandz.com\/mobile\" target=\"_blank\" rel=\"noopener\">www.brandz.com\/mobile<\/a>\u00a0or search for BrandZ in the respective iTunes or Google Play app stores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at $4.4 trillion China accounts for the three fastest-rising brands as the country\u2019s brands grow at double the pace of US brands Bingeing on\u00a0Netflix\u00a0boxsets, sharing stories on\u00a0Facebook\u00a0and downloading content from\u00a0Apple\u2019s\u00a0iTunes and\u00a0Alibaba\u2019s Ali [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,1,7],"tags":[1961,2833],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/05\/creativity-BRANDZ-BRANDSPUR.jpg?fit=1024%2C440&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8rAyM-5AX","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts\/21511"}],"collection":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/comments?post=21511"}],"version-history":[{"count":0,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/posts\/21511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/media\/21515"}],"wp:attachment":[{"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/media?parent=21511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/categories?post=21511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandspurng.com\/wp-json\/wp\/v2\/tags?post=21511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}