{"id":48903,"date":"2019-08-09T08:55:28","date_gmt":"2019-08-09T07:55:28","guid":{"rendered":"https:\/\/brandspurng.com\/?p=48903"},"modified":"2021-09-20T18:48:44","modified_gmt":"2021-09-20T17:48:44","slug":"sports-betting-betking-goes-grassroot-with-tactical-deployment-of-keke-branding","status":"publish","type":"post","link":"https:\/\/brandspurng.com\/2019\/08\/09\/sports-betting-betking-goes-grassroot-with-tactical-deployment-of-keke-branding\/","title":{"rendered":"Sports Betting: Betking Goes Grassroot With Tactical Deployment of Keke Branding"},"content":{"rendered":"
<\/div>

Without mincing words, sports betting, today, has become a big business in Nigeria. In the last four years or more, the Nigerian sports betting and gaming industry has grown astronomically that it has become a trending issue among Nigerians, especially the unemployed youths, not just in major cities, but also in the hinterlands, as they see the trend as a new way of making ends meet.<\/em><\/strong><\/span><\/p>\n

Today, some of the betting brands around include Naijabet, Nairabet, Betway, Bet9ja, Sportybet, Lionsbet, Merrybet, Surebet247, Betfarm, Betland, 1960bet,\u00a0Betking<\/a>, BetBonanza, 9japredict, Lovingbet, Winnersgoldenbet, Bet365naija, Championsbet, Saharabet, Marsleisure, 360bet, Superiorbet, UBCbet, Nairastake, Betdey, R & S Bet and Naijagaming among others. More betting sites listed here.<\/a><\/p>\n

Interestingly, almost all the betting firms engage in one form of advertising or the other, but one can cite the example of BetKing that has employed a\u00a0unique way in getting a large chunk of patronage among sports betting fans by getting closer to them, the grassroots. The unique way the brand has been involved in reaching more customers is what is known as commercial tricycles, popularly called Keke Marwa or Keke NAPEP branding.<\/p>\n

It is believed that a large chunk of potential customers belongs to the hinterlands, in other words, the grassroots. Investigations have shown that while the use of TV ads, newspapers, radio and other forms of advertising have been used maximally by most of the betting firms, the expected results might not be achieved as a result of one constraint or the other, but in the case of BetKing\u2019s innovation, is seen as a very memorable way in spreading its message to the grassroots.<\/p>\n

Going to the grassroots with the tactical deployment of the branding of Keke Marwas, BetKing is not just beautifying the tricycles, making them sight to behold, but it is basically because it realised among other things that Keke Marwas are boarded on a daily basis by the middle and lower classes of the society, who are more than 80 percent of Nigerian populace.<\/p>\n

Also known as transit ads, the brand\u2019s initiative is expected to go a long way in giving it excellent brand recognition as these types of advertisements are seen everywhere daily and making it’s offering hard to forget.<\/p>\n

Interactions with a group of professionals, they opined that the Keke Marwa branding embarked upon by BetKing is quite innovative because it will go a long way in grabbing instant attention.<\/p>\n

\u2018\u2019Unlike the usual and monotonous yellow colour, which most of the Keke Marwas come with, the BetKing branded Keke Marwas are attractive to behold as it makes them stand out from other Keke Marwas on the road.<\/p>\n

\u201cPassing drivers and passengers will not pay a great deal of attention to plain yellow van whilst on the road, but they will notice a well-designed vehicle wrap. Colourful vehicle wraps are so engaging that peoples\u2019 eyes will naturally gravitate towards them.<\/p>\n

\u2018\u2019The immediate result of the BetKing branded Marwas would no doubt be reaching a wider audience than the usual radio, television, social media ad or even the stationary outdoor billboards.<\/p>\n

\u201cDepending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month \u2013 all of which may need your products or services! You can reach a larger audience with a vehicle wrap than almost any other form of advertising; a business which uses vehicle wraps gain more customers from their vehicle wraps than their websites.<\/p>\n

\u201cPotential customers can easily spot your message without significant distraction from what they\u2019re doing. Customers respond better to advertising that doesn\u2019t take an \u2018in-your-face\u2019 approach, and surprisingly even the more colourful vehicle wraps do not do this. Many people actually enjoy the striking effect of a vibrant vehicle wrap, without feeling negative towards the advertising,\u201d they said.<\/p>\n

Apparently, Bet9ja has over the years deployed strategies in sustaining its leadership position in the hinterlands but with the tactical deployment by BetKing recently, it shows that more competitive engagements should be expected from these two players at the grassroots.<\/p>\n

However, it is not certain if BetKing would be able to sustain this Keke tactical deployment in order to own the space and interact with the grassroots because it is understandable that the use of tricycle for advert comes with certain informal rigours. Though there have been some indications that many other betting companies are already eyeing the same strategy.<\/p>\n

During the launch of BetKing in 2018 in Lagos, the CEO Byron Petzer\u2019s had promised to change the face of sports betting in Nigeria, and less than two years, the promise is being fulfilled as BetKing impressions are seen everywhere.<\/p>\n

Sharing his experience on the branding of the Keke Marwa in Lagos, a rider, Michael Jegede said he is happy seeing his Keke branded with the BetKing advert.<\/p>\n

\u201cWe were approached by BetKing to brand our \u2018\u2019Keke\u2019\u2019 (tricycle). Though it came with few incentives, I believe this initiative has driven more people to the betting platform. More people are beginning to embrace BetKing, especially in our park at Ikeja.\u2019\u2019<\/p>\n

Afeez Oresanya said, \u201cIf you look around our park here in Abule Egba you will see that majority of the tricycles in this park are carrying BetKing advert. BetKing is the latest betting site in town, majority of our guys here have switched to it.\u2019\u2019<\/p>\n

On his own part, Olurotimi Olasupo said, \u201cI got this BetKing \u2018\u2019Keke\u2019\u2019 advert cover from our chairman in the company of some people from BetKing. They came recently to distribute them to us and we find it so interesting.<\/p>\n

\u201cThough I was not used to playing any sports betting when BetKing people came to talk us about the importance of playing BetKing, I realised that I have been missing a lot.\u2019\u2019<\/p>\n

But the question that might be begging for answer is that, could this dare by BetKing be a battle line with other sports betting firms including Bet9ja in an aggressive fight for the grassroots? Let us keep our fingers crossed as we expect the battle to be very interesting.<\/p>\n

 <\/p>\n

This article appeared first on Brand Crunch<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Without mincing words, sports betting, today, has become a big business in Nigeria. In the last four years or more, the Nigerian sports betting and gaming industry has grown astronomically that it has become a trending issue among Nigerians, especially the unemployed youths, not just in major cities, but also in the hinterlands, as they […]<\/p>\n","protected":false},"author":1,"featured_media":48923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15199,7,18013],"tags":[20159,20167,20160,20163,6210,20171,20157,19498,20158,12900,20164,20151,20154,20161,20166,20155,20152,20173,5211,20170,20172,20165,4856,20153,20168,20156,20169,20162],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2019\/08\/SPORTS-BETTING-BETKING-GOES-GRASSROOT-WITH-TACTICAL-DEPLOYMENT-OF-KEKE-BRANDING-BRANDSPURNG.jpg?fit=660%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8rAyM-cIL","jetpack-related-posts":[{"id":8667,"url":"https:\/\/brandspurng.com\/2017\/08\/16\/rising-trend-of-gambling-in-nigeria-bet9ja-nairabet-pool-are-the-top-3-betting-platforms\/","url_meta":{"origin":48903,"position":0},"title":"Rising Trend of Gambling in Nigeria: Bet9ja, Nairabet, Pool are the top 3 betting platforms","author":"Brand Spur","date":"August 16, 2017","format":false,"excerpt":"New public opinion poll released by NOIPolls has revealed that gambling and betting are becoming very popular in Nigeria, particularly amongst the country\u2019s bulging youth population and sports fans. Interestingly, a significant proportion of Nigerians polled (77 percent) attested to the high prevalence of betting and gambling in their locality;\u2026","rel":"","context":"In "News"","block_context":{"text":"News","link":"https:\/\/brandspurng.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2017\/08\/cover_image14.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2017\/08\/cover_image14.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2017\/08\/cover_image14.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2017\/08\/cover_image14.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":22888,"url":"https:\/\/brandspurng.com\/2018\/06\/25\/online-betting-firms-bank-on-soccer-mad-nigeria\/","url_meta":{"origin":48903,"position":1},"title":"ONLINE BETTING FIRMS BANK ON SOCCER-MAD NIGERIA","author":"Brand Spur","date":"June 25, 2018","format":false,"excerpt":"For years, mobile payments failed to take off in Nigeria as they have in countries such as Kenya, where Safaricom\u2019s M-Pesa money transfers have fostered a culture of cashless payments. Fear of electronic fraud and slow internet speeds have held Nigerian online consumers back but betting firms say the new,\u2026","rel":"","context":"In "Brand News"","block_context":{"text":"Brand News","link":"https:\/\/brandspurng.com\/category\/brand-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/06\/Sports-Betting-online-brandspur.jpg?fit=800%2C415&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/06\/Sports-Betting-online-brandspur.jpg?fit=800%2C415&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/06\/Sports-Betting-online-brandspur.jpg?fit=800%2C415&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/06\/Sports-Betting-online-brandspur.jpg?fit=800%2C415&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":86569,"url":"https:\/\/brandspurng.com\/2021\/03\/19\/football-and-sports-betting-in-africa\/","url_meta":{"origin":48903,"position":2},"title":"Football and Sports Betting in Africa","author":"Esan Bolaji","date":"March 19, 2021","format":false,"excerpt":"Ever since ancient times, sports have become an international hobby for millions of people, and with it, sports betting and lotteries were created along with the enthusiasm of people seeing their favorite teams and contestants aiming for the winning. The growing popularity of lotteries and sports betting was such that\u2026","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/brandspurng.com\/category\/sports\/"},"img":{"alt_text":"Football and Sports Betting in Africa Brandspurng","src":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/03\/Football-and-Sports-Betting-in-Africa-Brandspurng.jpg?fit=960%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/03\/Football-and-Sports-Betting-in-Africa-Brandspurng.jpg?fit=960%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/03\/Football-and-Sports-Betting-in-Africa-Brandspurng.jpg?fit=960%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/03\/Football-and-Sports-Betting-in-Africa-Brandspurng.jpg?fit=960%2C640&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":92916,"url":"https:\/\/brandspurng.com\/2021\/06\/14\/multichoice-offers-49-stake-in-betking\/","url_meta":{"origin":48903,"position":3},"title":"Multichoice Offers $281.5M for 49% stake in BetKing","author":"Brand Spur","date":"June 14, 2021","format":false,"excerpt":"In October 2020, MultiChoice acquired a 20% shareholding in Blue Lake Ventures Limited, a pan-African sports betting and entertainment business trading as BetKing. Shareholders are advised that MultiChoice, through its wholly-owned subsidiary, Mwendo Holdings B.V. (Mwendo), is increasing its holding in BetKing to a non-controlling stake of 49%, in line\u2026","rel":"","context":"In "Brand News"","block_context":{"text":"Brand News","link":"https:\/\/brandspurng.com\/category\/brand-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/06\/Multichoice-Offers-281.5M-for-49-stake-in-BetKing-Brandspurng.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/06\/Multichoice-Offers-281.5M-for-49-stake-in-BetKing-Brandspurng.jpg?fit=640%2C426&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2021\/06\/Multichoice-Offers-281.5M-for-49-stake-in-BetKing-Brandspurng.jpg?fit=640%2C426&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":24791,"url":"https:\/\/brandspurng.com\/2018\/08\/01\/sports-betting-is-thriving-in-enugu-with-5m-daily-transactions-worth-n2bn\/","url_meta":{"origin":48903,"position":4},"title":"Sports Betting Is Thriving In Enugu With 5m Daily Transactions Worth N2bn","author":"Brand Spur","date":"August 1, 2018","format":false,"excerpt":"\u2026Players spend between N171 \u2013 N250 daily says ESGC chairman. The Nigerian gaming landscape, though still at its budding age, yet has witnessed a lot of changes. The tremendous changes are evident even in Enugu State, Nigeria where today, there are over five million (N5,000,000) transactions taking place daily with\u2026","rel":"","context":"In "Brand News"","block_context":{"text":"Brand News","link":"https:\/\/brandspurng.com\/category\/brand-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/08\/Chief-Ogara-ESGC-BRANDSPURNG-BETTING.jpg?fit=960%2C540&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/08\/Chief-Ogara-ESGC-BRANDSPURNG-BETTING.jpg?fit=960%2C540&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/08\/Chief-Ogara-ESGC-BRANDSPURNG-BETTING.jpg?fit=960%2C540&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/brandspurng.com\/wp-content\/uploads\/2018\/08\/Chief-Ogara-ESGC-BRANDSPURNG-BETTING.jpg?fit=960%2C540&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":59095,"url":"https:\/\/brandspurng.com\/2020\/01\/31\/how-to-bet-on-football-matches\/","url_meta":{"origin":48903,"position":5},"title":"How To Bet On Football Matches","author":"Brand Spur","date":"January 31, 2020","format":false,"excerpt":"You probably hear a lot about people winning money through sports bets, especially football. 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