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HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS

The New York Times broke the story reporting that five of Uber’s major investors had reached an agreement, demanding that the founder/CEO Mr. Travis Kalanick “immediately leave” and that the company “needed a change in leadership.” They communicated their demands via a letter to Mr. Kalanick, entitled “Moving Uber Forward.”

This has no doubt been a challenging time for the former chief executive, who lost his mother last month to a tragic boating accident (that also left his father seriously injured).

“I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors request to step aside so that Uber can go back to building rather than be distracted with another fight,” said Mr. Kalanick in a statement.

The Power of a Single Blog Post

I’ve followed Uber from the beginning, and it’s been a wild ride writes Justin Bariso, Author of EQ, APPLIED and TIME Contributor.

“Many of you may remember the horrifying allegations that were published just four months ago by Susan Fowler, a former engineer at Uber, on her personal blog”.

In telling her story, Ms. Fowler accused various members of Uber’s management team of: explicit sexual harassment, gender discrimination, intentional deception, career sabotage and illegal threats of termination of employment.

What makes this noteworthy is how quickly these allegations snowballed, turning Uber’s world upside down.

Justin in his LinkedIn write-up on the issue recounts that since Ms. Fowler published her account, the following events took place:

Lessons for Marketers/Managers

Despite above these issues, some very worrisome, the true lessons for Time contributor include:

Credit for additional reports: Justin Bariso, Author of EQ, APPLIED

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