HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is...

Lagos Announces Partial Closure of Marine Beach for Repairs

The Lagos State Government has announced the partial closure of Marine Beach Bridge by Total Gas, inwards Apapa for...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERSHOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS

The New York Times broke the story reporting that five of Uber’s major investors had reached an agreement, demanding that the founder/CEO Mr. Travis Kalanick “immediately leave” and that the company “needed a change in leadership.” They communicated their demands via a letter to Mr. Kalanick, entitled “Moving Uber Forward.”

This has no doubt been a challenging time for the former chief executive, who lost his mother last month to a tragic boating accident (that also left his father seriously injured).

“I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors request to step aside so that Uber can go back to building rather than be distracted with another fight,” said Mr. Kalanick in a statement.

The Power of a Single Blog Post

- Advertisement -

I’ve followed Uber from the beginning, and it’s been a wild ride writes Justin Bariso, Author of EQ, APPLIED and TIME Contributor.

“Many of you may remember the horrifying allegations that were published just four months ago by Susan Fowler, a former engineer at Uber, on her personal blog”.

In telling her story, Ms. Fowler accused various members of Uber’s management team of: explicit sexual harassment, gender discrimination, intentional deception, career sabotage and illegal threats of termination of employment.

What makes this noteworthy is how quickly these allegations snowballed, turning Uber’s world upside down.

- Advertisement -

Justin in his LinkedIn write-up on the issue recounts that since Ms. Fowler published her account, the following events took place:

  • Former Attorney General Eric Holder began a major investigation into the company’s practices and management style
  • Numerous executives fled the company on their own volition (or were soon fired)
  • Another 20 employees were fired over claims of inappropriate behavior
  • A prominent member of Uber’s board resigned after a comment was leaked that many felt was sexist
  • Uber brought aboard Wan Ling Martello, head of Nestle Asia, as its second female board member
  • Uber loses market share to chief competitor Lyft
  • Travis Kalanick, Uber’s founder, resigns as CEO
  • It’s amazing to consider that this has all happened in (less than) four months.
Read Also:  Why Your Presentation Needs Video—And 4 Simple Steps to Make it Happen

Lessons for Marketers/Managers

Despite above these issues, some very worrisome, the true lessons for Time contributor include:

  • Ensure your organization is transparent, or someone else will.
  • In a world that is extremely interconnected, there are no more secrets. What happens at Uber does not have to stay in Uber, and what happens at your company will not stay there, either.
  • To lead effectively, you must make sure you’re not just naming values, but living them.
  • And if there are complaints, follow up—on every. Single. One.
  • You are not alone.
  • One of the reasons Ms. Fowler’s blog post went viral, is because she was speaking up for so many others. Not just women, but anyone who has had to put up with a lack of respect and common decency at work.
  • If you take away anything from these events, may it be this:
  • Whatever you’re going through, you’re not the only one. If you can find the courage to share your story, you can make a difference.
Read Also:  Last-mile delivery in Nigeria: The French Start-up Kwik is taking the market by storm

Credit for additional reports: Justin Bariso, Author of EQ, APPLIED

- Advertisement -
HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERSHOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERSHOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS

Latest News

Lagos Announces Partial Closure of Marine Beach for Repairs

The Lagos State Government has announced the partial closure of Marine Beach Bridge by Total Gas, inwards Apapa for...

MTN Nigeria announces N100 billion Commercial Paper issuance

MTN Nigeria Communications Plc has notified the public of its proposed series I and II commercial paper issuance of up to 50 Billion Naira. Having...

United Capital Plc Raises N10billion in Series 1 Bond Issuance

Aligning with its organizational objectives for the year 2020, United Capital Plc (“the Company”) has announced that the Company has successfully raised the sum...

Itel Mobile Unveils Olamide As Brand Ambassador (Photos)

In what can only be considered as the coming together of two kings, the smartphone for everyone brand, itel Mobile has unveiled Afro-pop star,...

At Least 80 Million Children Under One At Risk Of Diseases Such As Diphtheria, Measles And Polio As COVID-19 Disrupts Routine Vaccination Efforts, Warn...

COVID-19 is disrupting life-saving immunization services around the world, putting millions of children – in rich and poor countries alike – at risk of...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -HOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERSHOW A SINGLE BLOG POST SHOOK UBER TO ITS MARROW, LESSONS FOR BRAND MANAGERS