Spanish football league, LaLiga hosted the first ElCl\u00e1sico public viewing party in Nigeria to share the excitement of the global event with fans in the region. The event which is part of LaLiga\u2019s internationalization strategy took place on Sunday, 1st March at the Landmark Beach, Lagos. The event was attended by over 1000 guests including fans of FC Barcelona and Real Madrid CF; LaLiga\u2019s global and regional partners including Livescore, Budweiser, Big Cola, Rexona, SuperSport alongside LaLiga Ambassadors, Samuel Eto\u2019o and Mutiu Adepoju. Also present were Nigerian influencers and celebrities including Peter Okoye, VJ Adams, EbukaObi-Uchendu who were all treated to an exquisite evening of unparalleled entertainment. Fans who registered online via Eventbrite to attend the free event were treated to food, drinks and football-related entertainment at the venue prior to the start of the match. This included Football snooker, Foosball, a ball header challenge and official jersey displays of the Spanish competition where fans took photos with their best team\u2019s jersey. Fans were given the opportunity to meet the former Barcelona and Real Madrid player, Samuel Eto\u2019o and LaLiga Ambassador Mutiu Adepoju. Speaking at the event, LaLiga Ambassador and former Real Madrid and Barcelona player, Samuel Eto\u2019o said, \u201cThe ElCl\u00e1sico is a game filled with thrills and sheer excitement and I am glad to have shared the experience with my Nigerian fans and my fellow LaLiga ambassador Mutiu Adepoju. The energy and passion of the fans were unbelievable. I look forward to more of these LaLiga moments in the future\u201d Football fans, partners and Media personnel from the top media publications and online blogs in Nigeria were present at the event and were treated to a pulsating experience with the Magic of LaLiga, with Charles Anazodo and MoronfoluKufeji acting as commentators during the match. Commenting at the event, Guillermo P\u00e9rez Castello, LaLiga Delegate in Nigeria said, \u201cWe had so much fun connecting with LaLiga fans, guests and media partners at this viewing party and we are excited to provide opportunities for football lovers to bond in a unique and exciting way. LaLiga is committed to bringing fans in Nigeria the unique LaLiga experience and will continue to strengthen its presence in Nigeria\u201d. Speaking after the event, Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho said, \u201cWe are pleased to have been a part of this exciting project as Nigeria is a land of football enthusiasts and LaLiga is one of the biggest leagues in the world. With this event, our customers not only had the opportunity to watch the action LIVE and in HD on our SuperSport channels but also got to enjoy the match with fellow football lovers in a unique way\u201d. The league is reaching out to all corners of the world as a global entertainment brand setting the standard of football across the world. The ElCl\u00e1sico viewing event in Nigeria is part of a global strategy by LaLiga around the ElCl\u00e1sico as Real Madrid and Barcelona supporters in Mexico and Colombia also viewed the game in the presence of legends and LaLiga Ambassadors at specially organized viewing parties in each country.