Global culinary products manufacturer GBfoods has inaugurated its N5.5 billion (US$14.3m) state of the art production factory for its leading mayonnaise brand, Bama Mayonnaise in Ogun State, Nigeria.
The Bama mayonnaise recipe was developed in the United States of America over 80 years ago and has continued to expand across the globe.
The factory, according to Premium Times reports, will be the largest in Sub Saharan Africa and will support the manufacturing of the Original recipe Bama mayonnaise for Nigeria and the rest of Africa.
This investment is an added assurance of GBfoods’ commitment to continually contribute to Nigeria’s economic and social development through the localization of its products.
The factory draws from a blend of GBfoods rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be a part of the long-standing heritage.
This will, in turn, make Nigeria a key export hub for Africa and will further lead to the creation of jobs and the development of human capital in the country.
The CEO of GBfoods Africa said, “Our priority when building this international standard production facility in Nigeria was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries”.
The factory has already successfully rolled out its first batch of products to the Nigerian market with new packaging design.
The new package features a quality stamp to reiterate the product’s category-leading position, and to emphasize its superior quality and taste to consumers.
With the quality stamp, customers are now able to identify and purchase original Bama products.
The new design stays true to the corporate colours, brand characters, and label art that is synonymous with Bama Mayonnaise while making the shelf presence and overall impact much stronger.
Speaking on the commissioning of the factory, Mr. Vincent Egbe, the Managing Director, GBfoods Africa, Nigeria Business Unit said, “Our growth and expansion plans for Nigeria are long-term and this investment is a testament to the industrial and infrastructural advancement that GBfoods is bringing not only to Nigeria but to Africa as a whole, we aim to make Nigeria an archetype in food security and also to become the food basket of Africa”.
“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of Mayonnaise, not just in Nigeria but across Africa.
“Our quality commitment to our product means that our customers and our consumers know that they are getting the very best mayonnaise product developed in the USA, designed and produced in Nigeria”, Mr. Egbe added.
The launch comes months after GB Foods inaugurated a N20 billion (US$51.9m) Tomato processing factory in Kebbi state, aimed to help the country achieve self-sufficiency in the production of tomatoes and its related products.
The US$51.9m factory was established in partnership with the Central Bank of Nigeria (CBN), Kebbi State Government and the Emirate of Yauri.
GBfoods has a wide range of quality well-established brands in Nigeria such as Gino, Bama and Jago, under which they manufacture a wide range of quality products that make the daily lives of many African families easier.
Products under their brands include Gino Tomatoes Mix; Gino Pepper Onion, Gino Thyme; Gino Curry; Gino Chicken and Beef Cubes; Bama Mayonnaise as well as Jago Mayonnaise. GBfoods investments aim to satisfy local culinary habits and preferences whilst offering the healthiest and best ingredients for Nigerian cuisine.
In summary core to the Bama brand is the improved taste it brings to meals, the act of spreading love and bonding it brings to mealtimes and the rich heritage and history it upholds, thus bringing premium quality mayonnaise to Nigerian and African home.