Reckitt’s ‘Durex Ocamp’ Online Campaign Won ‘Best Idea – Customer Acquisition – Bronze Award’ In Markies Awards 2022
Media Outreach
Social-Driven Campaign Rejuvenated Youth Market With Double-Digit Growth In E-Commerce
HONG KONG SAR – Media OutReach – 14 July 2022 – Reckitt’s brand Durex is proud to be honoured ‘Best Idea – Customer Acquisition – Bronze Award’ for its success brought by the ‘Durex Ocamp’ online campaignin the ‘MARKies Awards 2022’ organised by Marketing Magazine, an authoritative marketing magazine across Asia. The award recognised Durex’s outstanding performance in applying the best creative ideas into an integrated campaign to expand consumer base amongst the younger generation with double-digit business growth in e-commerce.