Dettol’s ‘Keep on to Protect Our Future’ campaign and ‘Durex Ocamp’ campaign are crowned a total of three awards in Marketing Excellence Awards 2022 for remarkable achievements in marketing
HONG KONG SAR – Media OutReach – 15 December 2022 – Reckitt’s brands Dettol and Durex are proud to be honoured by Marketing Excellence Awards 2022, an annual award organised by Asia’s authoritative marketing media Marketing Magazine, with three awards acknowledging their outstanding performances in applying the best creative ideas into integrated campaigns. The ‘Keep on to Protect Our Future’ campaign by Dettol is crowned Bronze in both ‘Excellence in Health & Beauty Marketing’ and ‘Excellence in COVID-19 Response’ categories for its achievements in encouraging consumers to embrace better life by maintaining good hygiene habits under the new normal. The ‘Durex Ocamp’ campaign is awarded the ‘Excellence in Loyalty Marketing – Silver Award’ for successfully penetrating the younger consumer segment with double-digit business growth in e-commerce.
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Dettol
Dettol is a leader in germ protection helping families protect what they love for over 80 years through better hygiene. Founded in trust, efficacy and education, Dettol’s purpose is to ensure everyone has the right to good hygiene and, with its wide range of personal care and home care products, is continuing its fight to empower everyone with the knowledge to build positive and long-lasting hygiene habits.
For more information, please visit: https://www.dettol.com.hk/en/
About Durex
Since its establishment in 1929, Durex has over 90 years of experience in the sexual health industry, perfecting quality and innovation in a product range that includes condoms, lubricants, sex toys and games.
Durex is the first condom brand to adopt the global ‘quality seal’ as standard. All condom types exceed worldwide quality standards with dermatologically and electronically tested.
As an industry-leading brand, apart from innovating and improving products, Durex also conducts international research and makes donations in various areas such as sexual behaviour and AIDS. With its advanced and innovative R&D and outstanding reputation, Durex has now become the World’s No. 1 well-known condom brand with a sales network all over the world.
For more information, please visit: www.durex-shopline.com
About Marketing Magazine and Marketing Excellence Awards
Marketing Magazine is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. It has produced many flagship events across Asia. Its high profile and prestigious awards are celebrated by both brands and agencies across Asia.
The Marketing Excellence Awards is one of Hong Kong’s largest awards, celebrating the region’s top marketers. The awards is designed to recognise outstanding work in the marketing industry. This year, 35 enterable categories are available to reflect a wide range of disciplines. The entries are solely judged by an independent panel of industry leaders and senior marketers, and the awards provide the ideal opportunity to recognise the companies that have pushed their brands to measurable success.
