HONG KONG SAR – Media OutReach – 11 April 2022 – Reckitt’s brand Durex is proud to be honoured ‘Best Content Marketing – Bronze’ for its success brought by the ‘Durex Love Series’ Campaign (the Campaign), in the ‘2022 Event Marketing Award’ organised by Campaign, a credible advertising and marketing publication in Asia-Pacific. The awards recognised Durex’s outstanding performance in infusing the best marketing content throughout the integrated campaign with positive and tangible effect on audience’s experience.
Reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
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About Durex
Since its establishment in 1929, Durex has over 90 years of experience in the sexual health industry, perfecting quality and innovation in a product range that includes condoms, lubricants, sex toys and games.
Durex is the first condom brand to adopt the global ‘quality seal’ as standard. All condom types exceed worldwide quality standards with dermatologically and electronically tested.
As an industry-leading brand, apart from innovating and improving products, Durex also conducts international research and makes donations in various areas such as sexual behaviour and AIDS. With its advanced and innovative R&D and outstanding reputation, Durex has now become the World’s No. 1 well-known condom brand with a sales network all over the world.
Campaign brings more than 50 years of media and editorial experience serving companies building brands through marketing communications in the UK, US and Asia-Pacific. With fresh research, data, regional insights and unparalleled industry-leading and global relationships, Campaign Asia-Pacific is the voice of media and marketing communications in Asia-Pacific.
Organised by Campaign, the Event Marketing Awards champion the region’s business events community and to celebrate its creativity and innovation as businesses build unique and impactful virtual, hybrid and live experiences across markets in Asia-Pacific. Judged by a panel of experts in event marketing, these awards will recognise companies that applied best practice to the creation, planning, production and management of successful events in Asia-Pacific.
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