Reckitt’s ‘Durex Love Series’ Campaign Won Two Accolades in Marketing Excellence Awards 2021


A Successful Campaign Recorded Up to Double-Digit Growth

HONG KONG SAR – Media OutReach – 9 December 2021 – Reckitt’s brand Durex is proud to be honoured ‘Excellence in Digital Marketing – Silver Award’ and ‘Excellent in Event Marketing – Silver Award’ for its success brought by the ‘Durex Love Series’ Campaign (the Campaign), in the ‘Marketing Excellence Awards 2021’ organised by Marketing Magazine, an authoritative marketing magazine across Asia. The awards recognised Durex’s outstanding performance in digital and event marketing.

*Reckitt is the trading name of the Reckitt Benckiser group of companies

About Durex:

Since its establishment in 1929, Durex has over 90 years of experience in the sexual health industry, perfecting quality and innovation in a product range that includes condoms, lubricants, sex toys and games.

Durex is the first condom brand to adopt the global ‘quality seal’ as standard. All condom types exceed worldwide quality standards with dermatologically and electronically tested.

As an industry-leading brand, apart from innovating and improving products, Durex also conducts international research and makes donations in various areas such as sexual behaviour and AIDS. With its advanced and innovative R&D and outstanding reputation, Durex has now become the World’s No. 1 well-known condom brand with a sales network all over the world.

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About Marketing Magazine and Marketing Excellence Awards:

Marketing Magazine is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. It has produced many flagship events across Asia. Its high profile and prestigious awards are celebrated by both brands and agencies across Asia.

Organised by Marketing Magazine, the Marketing Excellence Awards are presented to marketers who have achieved brand success through integrated and innovative marketing strategies. Award winners are selected by industry leaders and veteran marketers. Leaders from different industries were invited to compete in a total of 33 categories this year.

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