New Heinz variants focus on organic, plant based, zero sugar, and reduced sugar and salt options
January, 2026
UAE – Kraft Heinz Middle East and Africa has introduced a new range of Heinz products under its “Better For You” portfolio, showcasing the expanded lineup at Gulfood 2026 in Dubai as part of its broader regional nutrition and sustainability strategy.
The newly introduced products include Heinz Organic Tomato Ketchup, Heinz Vegan Mayo, Heinz Tomato Ketchup Zero, and Heinz Tomato Ketchup with 50 percent less sugar and salt, expanding the brand’s core condiments range to address shifting consumer preferences toward reduced sugar, plant-based, and organic food options.
According to the company, the portfolio reflects ongoing reformulation efforts across the Middle East and Africa, with a focus on maintaining familiar taste profiles while adjusting ingredient composition to meet demand for alternatives that align with changing dietary expectations.
Speaking at the event, Mary Gukasyan, Managing Director for the Middle East and Africa at Kraft Heinz Company, said the company is applying a nutrition-focused approach to product development and reformulation in the region, including clearer ingredient disclosure and the introduction of zero-sugar and reduced-sugar options within established brands.
She added that the expansion of organic, plant-based, and lower-sugar, lower-salt products is part of a longer-term plan to broaden the Heinz portfolio in ways intended to support healthier eating habits without altering the brand’s core identity.
The launch comes amid continued growth in demand for health-oriented food products across the Middle East and North Africa, where the plant-based food market is estimated at more than US$ 977 million and forecast to expand at an annual rate of close to 19 percent as consumers link food choices to both personal health and environmental impact.
At the same time, Kraft Heinz MEA said it is advancing packaging initiatives to reduce plastic use by redesigning materials to be lighter and more circular, while collaborating with regional partners to implement sustainability measures across local production and distribution systems.
These products and packaging initiatives align with Kraft Heinz’s wider environmental, social, and governance framework, which covers responsible sourcing, sustainability-focused packaging development, and clearer labeling practices across its global operations.
Kraft Heinz Company reported net sales of approximately US$ 25 billion in 2025 and continues to operate across multiple consumer product platforms globally.
