Nigerian Distilleries Limited has unveiled Seamans Bless 20cl, a new premium bottle size designed to strengthen its footprint in Nigeria’s evolving spirits market. The launch forms part of the company’s broader strategy to align product offerings with changing consumer habits and regulatory shifts within the alcohol sector.
The newly introduced 20cl format is positioned as a compact, affordable, and premium alternative as smaller sachet alcohol products are gradually phased out across the country. With enhanced packaging, improved shelf presence, and easier portability, Seamans Bless 20cl targets wider retail access while maintaining the brand’s cultural identity and premium appeal.
Brandspur Brand News understands that the new product is not merely an extension of the Seamans range but a strategic response to market gaps created by policy changes and shifting consumption patterns. By offering a regulated, refined option, Nigerian Distilleries aims to attract adult consumers seeking convenience without compromising quality or brand heritage.
Speaking on the launch, Adekunle Rosiji, Group Executive Director at Nigerian Distilleries, said the 20cl bottle was developed to accelerate market penetration and reinforce retail accessibility nationwide. He noted that the format bridges traditional brand values with modern consumer lifestyles, particularly within urban and semi-urban markets.
Executive Director Wale Majolagbe described the introduction as a key milestone in the company’s consumer engagement strategy, stressing that the product reflects a balance between cultural authenticity and innovation. He added that the new SKU would help deepen connections with grassroots consumers while sustaining the brand’s premium positioning.
From a marketing perspective, the company said Seamans Bless 20cl responds directly to evolving consumer expectations. Marketing and brand executives highlighted its appeal to working professionals, traders, and social consumers seeking convenience, value, and trusted quality in a regulated format.
At the launch event, traditional ruler Abdul Razaq Adesina Adenugba commended Nigerian Distilleries for its long-standing leadership in the spirits industry, expressing confidence that Seamans Bless would gain strong acceptance in the market as it rolls out nationwide.
