Mizar Energies has won the Award for Excellence in Consumer Value and Transparency at the 2026 Brand Journalists Association of Nigeria (BJAN) Marketing Awards, barely a month after opening its first retail fuel station along the Lagos–Badagry Expressway.
The recognition comes as the petroleum retail brand seeks to establish its presence in Nigeria’s downstream market, with a business model built around accurate fuel measurement, product quality, transparent pricing and reliable supply.
Brandspur Brand News gathered that the award was presented at the 2026 Annual Brands and Marketing Conference and Awards held in Lagos on Friday, November 6. Richard Arokoyo, Head of Commercial and Operations at Mizar Eridanus Energy Limited, received the recognition on behalf of the company.
Arokoyo said the award was particularly significant because it came early in the company’s retail journey. He attributed its operating standards to more than 15 years of experience supplying petroleum products to businesses in sectors including logistics, energy, pharmaceuticals, manufacturing and food.
He explained that the company intends to maintain the same standards for individual motorists, particularly in fuel measurement, pricing and product reliability.
Mizar Energies’ first filling station is located at Km 45, Agogo Igbala, along the Lagos–Badagry Expressway. The facility serves private motorists, commercial transport operators, logistics businesses and long-distance travellers, offering Premium Motor Spirit (PMS) and Automotive Gas Oil (AGO).
The company says its dispensing pumps are calibrated and sealed in accordance with Nigerian Midstream and Downstream Petroleum Regulatory Authority requirements, with quarterly inspections to maintain measurement accuracy.
It also says petroleum products undergo checks against supplier certificates before being offered for sale, while its sourcing arrangements and logistics infrastructure are designed to support consistent stock availability.
Clear pump-price displays and established customer service and safety procedures are other measures the company identifies as part of its retail operations.
Benjamin Ekwerelam, Group Chief Executive Officer of Mizar Eridanus Holdings Limited, said accurate dispensing and product verification would remain central to the company’s operations as it expands its retail network.
The company describes its entry into direct retail sales as an extension of its existing petroleum sourcing, trading, storage and distribution activities.
It plans to establish additional filling stations along major commercial and commuter routes, starting with Lagos and other parts of the South-West before moving into other strategic locations.
The BJAN awards took place alongside a conference themed ‘Advertising in Nigeria & AI: Who Needs Creative Agencies Anyways?’, which examined the growing influence of artificial intelligence on marketing and advertising.
The keynote address was delivered by Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa. He challenged advertising agencies to demonstrate greater strategic value as AI tools increasingly take on tasks such as research, copywriting, creative development and content production.
For Mizar Energies, the latest recognition provides an early industry endorsement as it prepares to compete in Nigeria’s fuel retail market, where product quality, accurate measurement and dependable supply remain important considerations for motorists and businesses.
